
Product Insights
W.K. Kellogg by Kids is a plant‑based breakfast cereal belonging to the "Cereals and potatoes" and "Breakfast cereals" groups, marketed as vegetarian and vegan with a no‑added‑sugar claim. It earns a Nutri‑Score of A thanks to high fiber (16 g per 100 g) and modest protein (8.6 g per 100 g), while its sugar (7.4 g), fat (2.8 g) and salt (0.25 g) are well below typical cereal averages. Nevertheless, it is classified as ultra‑processed (NOVA 4) and contains processed flavoring and soy protein isolate, which may be a concern for allergy‑sensitive consumers.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with the average breakfast cereal (14.1 g sugar, 9 g fat, 2.5 g saturated fat, 1.8 g salt per 100 g), this cereal provides much lower sugar, fat, saturated fat and salt, double the fiber, while delivering slightly less protein than the category average.
Ingredients
Mel (81%) (ris, fullkornshavre, fullkornshvete, mais), maisfiber, frukt - og grønnsakskonsentrater (eple, blåbær, kirsebær, gulrot), frysetørkede frukt - og grønnsakspulver (blåbær, eple, rødbete), rødbetejuice, aroma, salt, soyaproteinisolat
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Frequently Asked Questions
Everything you need to know about W.K. Kellogg by Kids.









