Why is Super Seeded Brown Bloomer classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Because the loaf is made from refined wheat flour, multiple seed and grain additions, and it includes several industrial ingredients such as emulsifiers E471 (mono‑ and diglycerides of fatty acids) and E472(e) (mono‑ and diglycerides of fatty acids esters of glycerol), as well as a flour treatment agent E300 (ascorbic acid). These additives and the use of refined flour place it in the ultra‑processed NOVA 4 category.

Based on the ingredients, is this product suitable for strict diets like Vegan, Keto, Halal, or Gluten‑Free?

The bread is completely plant‑based, so it fits vegan and generally halal criteria, but it contains wheat flour and gluten, making it unsuitable for gluten‑free diets; its carbohydrate content (~33 g per 100 g) is too high for a keto regimen.

Is the wheat flour in this product a concern for people with gluten intolerance?

Yes; wheat flour is the main ingredient and the product is declared to contain gluten, so it should be avoided by anyone with celiac disease or gluten sensitivity.

Jackson's

Super Seeded Brown Bloomer

Cereals And Potatoes

Product Insights

Super Seeded Brown Bloomer is a sliced whole‑grain bread marketed as a plant‑based bakery item and belongs to the PNNS group "Bread". It carries a Nutri‑Score of C and is placed in NOVA group 4, indicating an ultra‑processed product; per 100 g it provides about 287 kcal, 10.7 g of fat (1.6 g saturated), 2 g of salt, 0.6 g of sugars and 7.1 g of dietary fiber, delivering a moderate energy load with relatively high sodium but notable fiber content. The formulation includes seeds, whole grains and added emulsifiers (E471, E472, E300), which contribute to its nutrient profile but also raise concerns about processing level and added additives.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

low

Salt

high

Nutritional Values

Values per 100 g/ml

Added Sugars0 g

Fruits & Vegetables2.4 %

Comparative Analysis

Compared with the average sliced‑bread profile, Super Seeded Brown Bloomer contains markedly less sugar (1.3 g vs 4.8 g), lower salt (2 g vs 4 g) and fewer calories (287 kcal vs 349 kcal), yet its fat (10.7 g) and saturated fat (1.6 g) are above the category averages.

Ingredients

Wheat Flour [with added Calcium Carbonate, Iron, Niacin, Thiamin*], Water, Linseed (5.1%), Wheat Protein, Golden Linseed (3.8%), Millet (2.5%), Sunflower Seeds (2.5%), Malted Wheat Flakes, Pumpkin Seeds (1.9%), Malted Barley Flour, Wheat Bran, Yeast, Poppy Seeds (1,3%), Fermented Wheat Flour, Malted Wheat, Wheatgerm, Salt, Spirit Vinegar, Emulsifiers [E472(e), E471], Flour Treatment Agent (E300), Rapeseed Oil, Wheat Flour.

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.