Why is Brown sourdough bloomer classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product is deemed ultra‑processed because its formulation relies on refined wheat flour, malted barley flour, rapeseed oil and other industrially processed ingredients; it lists no additives, so none are present.

How does the high salt content in this bread affect a diabetic or hypertensive diet?

The elevated salt (5.37 g per 100 g) can raise blood pressure, posing a risk for people with hypertension, while it does not directly influence blood glucose, but the overall carbohydrate load should still be managed by diabetics.

Based on the ingredients, is this product suitable for strict diets like Vegan, Keto, Halal, or Gluten‑Free?

It is vegan and contains only plant‑derived components, making it acceptable for Halal diets, but the presence of wheat flour and gluten means it is not gluten‑free, and the high carbohydrate content makes it unsuitable for a ketogenic regimen.

Morrisons

Brown sourdough bloomer

Cereals And Potatoes

Product Insights

Brown sourdough bloomer is a plant‑based whole‑grain sourdough bread marketed by Morrisons in the United Kingdom. It falls under the cereal and potato group, specifically bread, carries a NOVA 4 classification indicating an ultra‑processed product, and does not have an official Nutri‑Score. Nutritionally, the loaf is low in fat (1.26 g), saturated fat (0.14 g) and sugars (0.56 g) per 100 g, provides modest protein (3.48 g) and fiber (2.51 g), but is high in salt (5.37 g), making it unsuitable for low‑sodium diets.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

high

Nutritional Values

Values per 100 g/ml

Energy Kcal238 kcal

Comparative Analysis

Compared with the average values for breads, this sourdough contains markedly less sugar (0.56 g vs 4.79 g) and fat (1.26 g vs 5.52 g) but substantially more salt (5.37 g vs 3.95 g).

Ingredients

water, _wheat_ flour, wholemeal _wheat_flour, salt, malted _barley_flour, _wheat_ gluten, maize, rapeseed oil

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Frequently Asked Questions

Everything you need to know about Brown sourdough bloomer.

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