Why is Trésor chocolate hazelnut classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The cereal is made from refined grain flours that are extruded and then coated with a chocolate‑hazelnut filling, a process that involves multiple manufacturing steps and the use of several additives such as colourants E160 (carotenoids) and E160b (rocou), antioxidants E304i (ascorbyl palmitate) and E307 (alpha‑tocopherol), and the emulsifier E322i (sunflower lecithin), all of which are typical of ultra‑processed foods.

How does the high sugar and moderate salt content of this cereal affect people with diabetes or hypertension?

With 29 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for tight diabetic control, while the 1.13 g of salt contributes to daily sodium intake and may exacerbate hypertension, so consumers with these conditions should limit portion size or choose lower‑sugar alternatives.

Is the presence of hazelnuts in this cereal a concern for people with nut allergies?

Yes, the product lists hazelnuts (2 % by weight) among its ingredients, and the allergen tag includes nuts, so anyone with a tree‑nut allergy should avoid this cereal to prevent allergic reactions.

Kellogg's, Trésor • 1 kg

Trésor goût chocolat noisettes

Cereals And Potatoes

Product Insights

Trésor chocolate hazelnut cereal is a 1 kg package of extruded breakfast cereal made by Kellogg's under the Trésor brand, sold in Belgium and France. It belongs to the breakfast cereals group, carries a Nutri‑Score of E and is classified as ultra‑processed (NOVA 4); per 100 g it provides 450 kcal, 16 g fat (4 g saturated), 29 g sugars, 1.13 g salt and 3.3 g fiber. The formulation includes whole‑grain wheat, oat and rice flours that add fiber, but it also contains added sugars, palm oil, milk powders and hazelnuts, which trigger gluten, milk and nut allergens and contribute to its high sugar and salt load.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal450 kcal

Fat16 g

Saturated Fat4 g

Carbohydrates68 g

Sugars29 g

Comparative Analysis

Compared with the average breakfast cereal, this product contains about twice the sugar and nearly double the fat, while its salt content is slightly below the category average.

Ingredients

Farines de céréales (blé {26%}, avoine complète {17%}, riz {12%}), fourrage au goût chocolat noisettes (sucre, huiles végétales [colza, palme], chocolat {4%} [sucre, pâte de cacao], maltodextrine, noisettes {2%}, cacao maigre en poudre, petit-lait en poudre, lait écrémé en poudre, émulsifiant [lécithine de tournesol], arôme naturel), sucre, sel, colorant (caroténoïdes, rocou), antioxydant (palmitate d'ascorbyle, alpha-tocophérol).

84%

35%

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