Why is Kekir Blueberry classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The drink is labeled NOVA 4 because it includes several processed ingredients such as concentrated grape juice, blackcurrant purée, maize starch and natural flavourings, which require industrial processing steps beyond simple fermentation. Although the product lists no synthetic additives, the presence of these processed components places it in the ultra‑processed category.

How does the sugar and salt content in this product affect a diabetic or hypertensive diet?

Kekir Blueberry provides 7.4 g of sugar per 100 g, a level considered high and capable of raising blood glucose, so people with diabetes should consume it sparingly. The salt content is low at about 0.15 g per 100 g, which is unlikely to impact hypertension, but the overall sugar load remains the main concern for these conditions.

Is the milk in Kekir Blueberry a concern for individuals with dairy allergies?

Yes. The primary ingredient is organic milk fermented with live kefir cultures, and the allergen information highlights milk in bold, making it unsuitable for anyone with a dairy allergy or lactose intolerance.

Yeo Valley • 500 ml

Kekir Blueberry

Milk And Dairy Products

Product Insights

Kekir Blueberry is an organic fermented milk drink flavored with blueberry, grape and blackcurrant, sold in a 500 ml PET bottle. It belongs to the Milk and dairy products family, carries a Nutri‑Score of C and is classified as NOVA group 4, indicating an ultra‑processed product. While it provides 3.5 g of protein and 111 mg of calcium per 100 g, it also contains 7.4 g of sugar (high) and 1.6 g of fat (moderate), so the nutritional profile balances modest protein and calcium against notable sugar and processed‑food status.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

low

Nutritional Values

Values per 100 ml

Energy Kcal65 kcal

Fat1.6 g

Saturated Fat1 g

Carbohydrates8.9 g

Sugars7.4 g

Comparative Analysis

Compared with the average yogurt drink, Kekir Blueberry contains slightly less sugar, markedly lower fat, saturated fat, salt, and calories, though its sugar level remains close to the category mean.

Ingredients

Organic MILK fermented with live kefir cultures, organic blueberry purée (5%), organic concentrated grape juice, organic blackcurrant purée, organic maize starch, natural flavourings, organic concentrated lemon juice. ALLERGY ADVICE: For allergens, ICIUM to the see ingredients in BOLD. Suitable for vegetarians. NUTRITION TYPICAL VALUES Energy Fat

84%

35%

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