Why is Deluxe Granola Dark chocolate & strawberries classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product is labeled NOVA 4 because it includes multiple industrial ingredients such as added sugars, honey, soy lecithin (E322), emulsifiers, cocoa butter, and natural flavourings, all of which are typical of ultra‑processed foods.

How does the sugar content in this granola affect a diabetic or hypertensive diet?

With 20 g of sugar per 100 g, the granola can cause rapid blood‑glucose spikes, which is unfavorable for people managing diabetes; however, its salt level is very low (0.03 g), so it does not pose a major concern for hypertension.

Based on the ingredients, is this product suitable for vegan, gluten‑free, or keto diets?

No. The granola contains milk and honey, so it is not vegan; it lists gluten‑containing ingredients, making it unsuitable for gluten‑free diets; and its high carbohydrate and sugar content (65 g carbs, 20 g sugars per 100 g) disqualifies it from keto guidelines.

Jordans

Deluxe Granola Dark chocolate & strawberries

Cereals And Potatoes

Product Insights

Deluxe Granola Dark chocolate & strawberries is a breakfast cereal belonging to the PNNS groups “Cereals and potatoes” and “Breakfast cereals”, marketed as a granola with dark chocolate and freeze‑dried strawberry pieces. It carries a Nutri‑Score of C and is classified as ultra‑processed (NOVA 4); per 100 g it provides 427 kcal, 13 g fat (3.1 g saturated), 11 g protein and 6.4 g fiber, but also 20 g of sugars and contains added honey, milk and soy lecithin, making it relatively high in sugar and moderate in fat while low in salt. Overall the product offers solid protein and fiber for a cereal, yet the high sugar level, presence of allergens (gluten, milk, soy, nuts) and its ultra‑processed nature limit its suitability for low‑sugar or allergen‑free diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

low

Nutritional Values

Values per 100 g/ml

Added Sugars1 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with typical granola (average 14 g sugar, 9 g fat, 1.8 g salt per 100 g), this Deluxe Granola contains 20 g sugar, 13 g fat and only 0.03 g salt, making it higher in sugar and fat but significantly lower in salt.

Ingredients

Sunflower Seeds, Natural Flavou Wholegrain OAT Flakes (72%), Sugar, ALLERGY ADVICE: Dark Chocolate Curls (10%) (Cocoa For allergens, including cereal Solids: 70% Minimum (Cocoa Mass, containing gluten, see ingredie in BOLD. Sugar, Cocoa Butter, Emulsifier (SOYA Lecithin), Natural Flavouring)), MAY ALSO CONTAIN Vegetable Oil (rapeseed and sunflower Milk, Nuts, Other Gluten Sources in varying proportions), Freeze Dried For additional allergen advice Strawberry Pieces (2%), Honey (1%), please see base of pack TO FIND OUT MORE VISIT OUR WEBSITE www.JORDANSCEREALS.CO.UK E E-MAIL: via our website www.jordanscereals.co.uk For UK: JORDANS CARE TEAM, Freepost BF304, Biggleswade, SG18 9WE (Postage necessary outside the UK) For EU: AB Foods Polska Sp. z 0.0. mysłowa 2. 67-100 Nowa THE JORDANS FA PARTNERSH A UNIQUE AND PIONEERING COLLABORATION BETWEEN O CEREAL

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