Why is CRACKER Crisps classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The snack is labelled NOVA 4 because its formulation relies on refined wheat flour, added vegetable oils, flavorings, and several food‑industry additives. The ingredient list includes acidity regulators (E262ii, E330, E341iii), a raising agent mixture (E503ii, E500ii, E450i), an emulsifier (E472e), plus additional additives such as E262, E450 and E341, totaling seven distinct additive codes.

How does the sugar and salt content in CRACKER Crisps affect a diabetic or hypertensive diet?

Each 100 g serving provides 7.5 g of sugars, which can raise blood glucose levels and should be limited by people with diabetes. The 1.8 g of salt is classified as high for snacks and may contribute to elevated blood pressure, making it unsuitable for strict hypertensive diets.

Is CRACKER Crisps suitable for a gluten‑free diet?

No. The product contains wheat flour, which provides gluten, and the allergen label specifically lists gluten, so it cannot be considered safe for consumers requiring a gluten‑free diet.

JACOB'S • 150g

CRACKER Crisps

Salty Snacks

Product Insights

CRACKER Crisps are a savory snack produced by Jacob’s, presented as dried potato and wheat‑flour based crisps flavored with balsamic vinegar and sea salt. With a Nutri‑Score of E and a NOVA 4 rating, the product is considered ultra‑processed and delivers 470 kcal per 100 g, 19.3 g fat (4.8 g saturated), 7.5 g sugars, 1.8 g salt and 2.4 g fibre, placing it in the ‘Salty snacks’ and ‘Appetizers’ PNNS groups. While it provides a modest amount of protein (5.2 g) and comparable energy to the average salty snack, its high salt level, moderate sugar, and inclusion of seven food additives (including E262, E330, E450, E472e) may be concerns for health‑focused consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

moderate

Salt

high

Nutritional Values

Values per 100 g

Energy Kcal470 kcal

Fat19.3 g

Saturated Fat4.8 g

Carbohydrates67 g

Sugars7.5 g

Comparative Analysis

Compared with the average salty snack, CRACKER Crisps contain slightly less fat (19.3 g vs 23.6 g), similar energy (470 kcal vs 471 kcal), but higher sugars (7.5 g vs 3.8 g) and a lower yet still high‑classified salt content (1.8 g vs 52.4 g).

Ingredients

flour (wheat flour, calcium, iron, niacin, thiamin), vegetable oils (sunflower, palm), dried potato, starch, sea salt & balsamic vinegar flavour [sugar, maltodextrin, acidity regulators (sodium diacetate, citric acid, trícalcium phosphate), sea salt, dextrose, natural flavouring, vegetable oil (palm)], maltodextrin, šugar, glucose syrup, raising agents (ammonium bicarbonate, sodium bicarbonate, disodium diphosphate), salt, emulsifier (e472e).

84%

35%

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