Why is MarshMallows classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It is deemed ultra‑processed because it combines refined grains, added sugars, flavorings, colourants and several technical ingredients; the label lists four additives – E100 (curcumin), E162 (beetroot red), E322/E322i (soy lecithin) and E428 (gellan gum) – which are typical of highly manufactured foods.

How does the sugar content in this product affect a diabetic or hypertensive diet?

With 33 g of sugars per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for people managing diabetes, and the 0.44 g of salt, although moderate, adds to overall sodium intake for hypertensive individuals.

Based on the ingredient list, is MarshMallows suitable for vegan, gluten‑free, or keto diets?

It is not vegan because it contains bovine gelatin in the marshmallows, it is not gluten‑free due to wheat flour, and its high carbohydrate (77 g) and sugar levels make it incompatible with keto nutrition.

Oho! • 325g

MarshMallows

Cereals And Potatoes

Product Insights

MarshMallows is a breakfast cereal belonging to the “Cereals and potatoes” group, featuring whole‑grain wheat, corn, rice and chocolate‑coated marshmallows. It carries a Nutri‑Score of D and is classified as ultra‑processed (NOVA 4), with a high sugar level of 33 g per 100 g, moderate fat (3.4 g) and salt (0.44 g). While it provides 7.1 g of fiber and 7.7 g of protein per 100 g, the elevated sugars and presence of bovine gelatin and milk traces limit its suitability for low‑sugar or strict vegan diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal382 kcal

Fat3.4 g

Saturated Fat0.8 g

Carbohydrates77 g

Sugars33 g

Comparative Analysis

Compared with the average breakfast‑cereal, MarshMallows contains far more sugar (33 g vs 14.1 g per 100 g) while its fat (3.4 g), saturated fat (0.8 g) and salt (0.44 g) are all well below the typical levels.

Ingredients

Whole grain wheat flour 38%, corn, rice 52%, marshmallows 15% (±3%) (glucose-fructose syrup, sugar, bovine gelatine, corn starch, water, natural flavor, colorants (curcumin, beetroot red, spirulina extract)), sugar, glucose-fructose syrup, low-fat cocoa powder 3.1%, glucose syrup, cocoa powder 2.3%, rapeseed oil, tricalcium phosphate, dextrose, salt, emulsifier (rapeseed lecithin), natural flavors, vitamin mix [cholecalciferol (Vit. D), thiamine mononitrate (Vit. B1), riboflavin (Vit. B2), nicotinamide (Vit. B3), pyridoxine hydrochloride (Vit. B6), folic acid (Vit. B9), calcium-D-pantothenate (Vit. B5)]. May contain milk.

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