
Product Insights
Milk Choc Bits is a filled breakfast cereal that belongs to the Cereals and Potatoes → Breakfast cereals group. It carries a Nutri‑Score of D and is classified as NOVA 4, meaning it is an ultra‑processed product with 25 g of sugar, 15 g of fat and 0.45 g of salt per 100 g, which exceeds the typical category averages for sugar and fat while its salt level is lower. The cereal provides 3.9 g of fiber and 7.9 g of protein, but the high added‑sugars (about 31.9 g per 100 g), palm oil, emulsifier lecithin and colourants, along with gluten, milk and possible peanut traces, lessen its overall nutritional quality.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with the average filled breakfast cereal, Milk Choc Bits contains roughly double the sugar (25 g vs 14 g) and fat (15 g vs 9 g) per 100 g, while its salt level is about one‑third of the typical 1.8 g.
Ingredients
35% Creme mit Milchschokolade (Zucker, 25% Milchschokolade [Vollmilchpulver, Kakaomasse, Zucker], Rapsöl, Maltodextrin, Palmöl, fettarmes Kakaopulver, Süßmolkenpulver, Emulgator: Lecithine; natürliches Aroma), 33% Weizenmehl, 12% Hafervollkornmehl, Zucker, 11% Reismehl, Speisesalz, Farbstoff: Carotin, Capsanthin. Das Produkt kann Spuren von Erdnüssen und Schalenfrüchten enthalten.
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Frequently Asked Questions
Everything you need to know about Milk Choc Bits.









