Why is Burgers brioches classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The product is rated NOVA 4 because its formulation relies on refined wheat flour, added sugars, invert sugar syrup, refined fats (rapeseed oil and concentrated butter), dairy powders, and processed egg, all of which are characteristic of ultra-processed foods. The only listed additive is the colourant beta-carotene (E160a/E160ai), and it also contains a natural flavouring labelled as 'atome naturel' that includes alcohol.

How does the sugar and salt content in Burgers brioches affect a diabetic or hypertensive diet?

With about 12 g of sugar per 100 g, the buns can cause a rapid blood-glucose rise, making them a poor choice for people managing diabetes; the salt level of 1.1 g per 100 g is moderate and lower than the average bun, but it still contributes to daily sodium intake and should be limited for hypertension.

Based on the ingredients, is Burgers brioches suitable for vegan, keto, halal, or gluten-free diets?

No, the product is not suitable for any of those strict diets, it contains egg, butter and milk proteins (not vegan), wheat flour and rye (not gluten-free), about 12 g of sugar and 47 g of carbohydrates per 100 g (too high for keto), and a natural flavouring that contains alcohol (making it non-halal).

Lidl

Burgers briochés

Cereals And Potatoes

Product Insights

Burgers brioches are soft bun-style brioche rolls made by Lidl, classified under the cereals and potatoes/bread family (PNNS groups 'Cereals and potatoes' and 'Bread'). They carry a Nutri-Score of D and belong to NOVA group 4, reflecting an ultra-processed product containing ingredients such as concentrated butter, skimmed milk powder, egg, added sugar, invert sugar syrup, the colourant beta-carotene, and a natural flavouring that contains alcohol. While the buns provide modest fiber (about 2 g per 100 g) and lower than average salt, they are relatively high in sugar (approximately 12 g per 100 g) and include common allergens (egg, gluten, milk) and the additive beta-carotene, making them less suitable for low-sugar or allergen-free diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal309 kcal

Fat6 g

Saturated Fat1.4 g

Carbohydrates53 g

Sugars12 g

Comparative Analysis

Compared with the average burger bun, these brioche buns contain roughly three times more sugar (12 g vs 4.8 g per 100 g) while delivering less than one-third of the typical salt level (1.1 g vs 3.9 g) and a similar fat content.

Ingredients

59% farine de blé (Origine : France), 9,3% œuf* entier frais, eau, sucre, sirop de sucre inverti, huile de colza, beurre concentré, poudre de lait écrémé, levure, sel, gluten de blé, atome naturel (contient alcool), protéine de lait, levure désactivée, farine de seigle malté toasté, colorant (bêta-carotène). *issus de poules élevées au sol. Traces éventuelles de graines de sésame. Poids net: 250 g

84%

35%

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