
Product Insights
Pick Up! Original is a chocolate‑covered biscuit snack produced by the Pick Up! brand and available in Tesco stores in a 140 g LDPE packet. Classified in the Sugary snacks (pnns_groups) category, it carries a Nutri‑Score of E and belongs to the ultra‑processed NOVA 4 group, with 35 g of sugars, 26 g of fat (including 15 g of saturated fat) and 511 kcal per 100 g, which places it well above average levels for sweet biscuits. While it does provide 6.9 g of protein and 2.8 g of fiber, the high sugar, fat and presence of added additives and allergens (gluten, milk, hazelnuts) outweigh these modest benefits for most consumers.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with the average sweet biscuit, Pick Up! Original contains substantially more sugar (35 g vs 28.98 g), total fat (26 g vs 17.65 g) and saturated fat (15 g vs 7.8 g) and delivers higher energy (511 kcal vs 418 kcal), while its salt level (0.49 g) is actually lower than the category average.
Ingredients
WHEAT flour, sugar, cocoa butter, cocoa mass, palm oil, whole MILK powder, glucose syrup, skimmed MILK powder, clarified BUTTER, salt, whey products (MILK), raising agents: sodium carbonates, diphosphates; emulsifier: lecithins; flavourings, ground HAZELNUTS, starch (WHEAT), acid: citric acid.
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Frequently Asked Questions
Everything you need to know about Pick Up! Original.









