Why is Pick Up! Orginal classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The product combines refined wheat flour, added sugars, palm oil and several food‑grade additives, which fits the definition of an ultra‑processed food; its label lists lecithin (E322), citric acid (E330), diphosphate (E450) and sodium carbonate (E500) as well as flavorings and a stabiliser, all of which contribute to the NOVA 4 classification.

How does the high sugar and saturated-fat content of Pick Up! Orginal affect a diabetic or hypertensive diet?

The 35 g of sugar per 100 g can cause rapid blood‑glucose spikes, making the snack unsuitable for tight diabetic control, while the 15 g of saturated fat may raise LDL cholesterol; although the salt content is moderate, frequent consumption could still add to overall sodium intake, so it should be limited in both diets.

Is the palm oil used in Pick Up! Orginal a concern for sustainability or health?

Palm oil is linked to deforestation and habitat loss, which raises sustainability concerns, and it is relatively high in saturated fat, contributing to the product’s elevated saturated‑fat level; consumers seeking greener or lower‑saturated‑fat options may prefer alternatives.

Bahlsen, Leibniz • 28g

Pick Up! Orginal

Sugary Snacks

Product Insights

Pick Up! Orginal is a 28 g milk-chocolate filled biscuit sandwich produced by Bahlsen under the Leibniz brand and marketed in Germany. It delivers 505 kcal per 100 g, with 35 g of sugars, 26 g of fat (15 g saturated), 0.49 g of salt and 6.9 g of protein, earning a NutriScore of E and a NOVA 4 rating, which marks it as an ultra-processed snack. The formulation includes wheat flour, cocoa butter, palm oil, hazelnuts and milk powders and lists several additives such as lecithin (E322), citric acid (E330), diphosphate (E450) and sodium carbonate (E500), and it contains the allergens eggs, gluten, milk, nuts and soy.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal506 kcal

Fat26 g

Saturated Fat15 g

Carbohydrates61 g

Sugars35 g

Comparative Analysis

Compared with average chocolate biscuits, Pick Up! Orginal contains markedly more sugar (35 g vs 28.98 g), fat (26 g vs 17.65 g) and saturated fat (15 g vs 7.8 g), while its salt level (0.49 g) is lower than the category average of 1.98 g.

Ingredients

Weizenmehl, Zucker, Kakaobutter, Kakaomasse, Palmöl, Vollmilchpulver, Glukosesirup, Magermilchpulver, Butterreinfett, Gemahlene Haselnüsse, Salz, Emulgator: Lecithine (Soja), Molkenerzeugnis, Backtriebmittel: Natriumcarbonate, Diphosphate, Aromen (Milch), Stärke (Weizen), Säuerungsmittel: Citronensäure, Hühnereigelbpulver

84%

35%

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