Why is Pick up classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The snack is made from refined wheat flour, added sugars, vegetable oils, cocoa butter, milk powder and several industrial ingredients, which places it in the NOVA 4 ultra‑processed group. Its label lists four food additives: emulsifier E322 (lecithin), acidity regulator E330 (citric acid), raising agents E450(i) and E500(ii) (diphosphates and sodium carbonate).

How does the sugar and salt content in this product affect a diabetic or hypertensive diet?

With 35.7 g of sugar per 100 g, the snack can cause rapid blood‑glucose spikes, so it is generally unsuitable for people managing diabetes. The salt level of 0.45 g per 100 g is moderate but still contributes to daily sodium intake, which may be a concern for those with hypertension.

Is the wheat flour in this product a concern for people with gluten intolerance?

Yes. The primary ingredient is wheat flour, which contains gluten; therefore the snack is not safe for individuals with celiac disease or gluten sensitivity.

PICK UP CHOCO & MILK, พิคอัพ ช็อกโก แอนด์ มิลค์ • 5 x 28 g

pick up

Sugary Snacks

Product Insights

Pick up is a chocolate‑milk biscuit snack from the Sugary snacks and Biscuits and cakes families, produced in Germany and sold as five 28 g packs. Each serving provides about 140 kcal, 7 g of fat, 10 g of sugars, 0.125 g of salt and 2 g of protein, and it falls into the ultra‑processed NOVA 4 category with four listed food additives (E322, E500(ii), E450(i), E330). While the cocoa and milk powder give a rich flavor and some protein, the product also contains gluten, added sugars, palm‑coconut oil and several additives, making it unsuitable for low‑sugar, low‑fat or gluten‑free diets.

Nutrient Levels

Traffic light indicators

Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Added Sugars31 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with average chocolate biscuits, this snack contains more sugar (35.7 g vs 28.9 g per 100 g) and fat (25 g vs 17.6 g), but less salt (0.45 g vs 2.0 g).

Ingredients

แป้งสาลี 34%, น้ำตาล 31%, ไขมันพืช (ปาล์ม และมะพร้าว) 13%, โกโก้บัตเตอร์ 6%, โกโก้แมส 6%, นมผง 5%, เฮเซลนัทบด 0.1%, (วัตถุเจือปนอาหาร (INS 322(i), INS 500(ii), INS 450(i), INS 330)), แต่งกลิ่นเลียนธรรมชาติ

84%

35%

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