Why is Pick up classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The product combines refined wheat flour, multiple types of milk powder, palm oil, cocoa butter and several industrial ingredients, which triggers the NOVA 4 classification for ultra-processed foods. It also includes four food additives: emulsifier lecithin (E322), acidity regulator citric acid (E330), diphosphates (E450) and sodium carbonates (E500).

How does the high sugar and fat content of Pick up affect people with diabetes or hypertension?

With 35 g of sugar per 100 g, the biscuit can cause rapid blood‑glucose spikes, making it unsuitable for tight diabetic control. The 26 g of total fat and 15 g of saturated fat increase calorie intake and may raise LDL cholesterol, while the 0.49 g of salt, although lower than the average snack, still contributes to overall sodium load, which can be problematic for hypertension.

Is the presence of hazelnuts in Pick up a concern for consumers with nut allergies?

Yes. The ingredient list includes chopped hazelnuts, and the product is labelled with a hazelnut allergen warning, so anyone allergic to nuts should avoid this biscuit.

Pick Up!, The Bahlsen family • 112 g

Pick up

Sugary Snacks

Product Insights

Pick up is a chocolate-filled sandwich biscuit marketed by Pick Up! and The Bahlsen family, classified in the sugary snacks and biscuits-and-cakes groups. With a Nutri-Score of E and a NOVA 4 rating, it is an ultra-processed product that delivers 511 kcal per 100 g, 35 g of sugar, 26 g of fat (including 15 g of saturated fat) and 0.49 g of salt, which places it above average on most macro-nutrient benchmarks. While it provides 2.8 g of fiber and 6.9 g of protein, it contains allergens such as gluten, milk and hazelnuts and includes palm oil and several additives (E322, E330, E450, E500), which may be concerns for health- or sustainability-focused consumers.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal511 kcal

Fat26 g

Saturated Fat15 g

Carbohydrates61 g

Sugars35 g

Comparative Analysis

Compared with the average snack biscuit (28.98 g sugar, 17.65 g fat, 7.8 g saturated fat, 1.98 g salt, 418 kcal), Pick up contains markedly more sugar (35 g), fat (26 g), saturated fat (15 g) and calories (511 kcal) while its salt level (0.49 g) is lower than the category average.

Ingredients

Farina di _FRUMENTO_, zucchero, burro di cacao, pasta di cacao, olio di palma, _LATTE_ intero in polvere, sciroppo di glucosio, _LATTE_ scremato in polvere, _BURRO_ anidro, sale, derivati del siero di _LATTE_, agenti lievitanti: carbonati di sodio, difosfati; emulsionante: lecitine; aromi, _NOCCIOLE_ tritate, amido di _FRUMENTO_, acidificante: acido citrico.

84%

35%

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