Why is Pick up Original 5er-Pack classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The snack is made from refined wheat flour, sugar, cocoa butter, palm oil, milk powders and several industrial ingredients such as emulsifiers, flavorings and raising agents, which are characteristic of ultra‑processed foods. It lists four food‑additive codes: E322 (lecithin), E330 (citric acid), E450 (diphosphate) and E500 (sodium carbonate). These processed components place it in the NOVA 4 category.

How does the high sugar and salt content in Pick up Original 5er-Pack affect diabetic or hypertensive individuals?

With 35 g of sugar per 100 g, the biscuits can cause rapid blood‑glucose spikes, which is undesirable for people managing diabetes. The salt amount (0.49 g per 100 g) is moderate and lower than the average snack, but regular consumption still contributes to overall sodium intake and may impact blood‑pressure control for hypertensive patients.

Is the hazelnut ingredient in Pick up Original 5er-Pack a concern for nut‑allergic consumers?

The product contains ground hazelnuts, even though they are present at a very low level (about 0.002 % of the formulation). For individuals with nut allergies, any trace of hazelnut can trigger a reaction, so the biscuits are not safe for nut‑allergic consumers.

BAHLSEN, Bahlsen • 5 x 28 g = 140 g

Pick up Original

Sugary Snacks

Product Insights

Pick up Original 5er-Pack is a chocolate‑covered biscuit snack produced by Bahlsen and sold in a 140 g, five‑piece pack at German retailers such as REWE and Netto Marken‑Discount. Nutritionally it is high in fat (26 g), saturated fat (15 g), sugars (35 g) and provides 511 kcal per 100 g, reflected by a Nutri‑Score of E and a NOVA 4 classification, indicating an ultra‑processed product with a poor overall profile. The biscuits do supply 6.9 g of protein and 2.8 g of fiber per 100 g, but they contain gluten, milk, hazelnuts and may have traces of egg, making them unsuitable for people with those allergies or strict dietary restrictions.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal511 kcal

Fat26 g

Saturated Fat15 g

Carbohydrates61 g

Sugars35 g

Comparative Analysis

Compared with the average snack, this biscuit contains more sugar (35 g vs 28.98 g), more fat (26 g vs 17.65 g) and double the saturated fat (15 g vs 7.8 g), while its salt level (0.49 g) is below the typical 1.98 g, resulting in a higher energy value of 511 kcal per 100 g.

Ingredients

WEIZENMEHL, Zucker, Kakaobutter, Kakaomasse, Palmöl, VOLLMILCHPULVER, Glukosesirup, MAGERMILCHPULVER, BUTTERREINFETT, Salz, Molkenerzeugnis (MILCH), Backtriebmittel: Natriumcarbonate, Diphosphate; Emulgator: Lecithine; Aromen, gemahlene HASELNÜSSE, Stärke (WEIZEN), Säuerungsmittel: Citronensäure. Kann enthalten: EIER.

84%

35%

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