Why is the crunchy chocolate brownie protein bar classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It receives a NOVA 4 label because the formulation combines multiple isolated ingredients, sweeteners, emulsifiers and flavorings that are industrially processed; the bar contains additives such as maltitol (E965) as a humectant, sunflower lecithin (E322) as an emulsifier, polydextrose (E1200) as soluble fiber, and steviol glycosides (E960) as a natural sweetener.

How do the sugar and salt amounts in this bar affect people with diabetes or hypertension?

With only 3.3 g of sugars per 100 g, the bar is low‑sugar and unlikely to cause rapid blood‑glucose spikes, but the 0.35 g of salt per 100 g (moderate level) may contribute to sodium intake and should be considered by individuals managing high blood pressure.

Is the beef‑derived hydrolyzed collagen in this product a concern for vegetarians or individuals with meat allergies?

Yes, the hydrolyzed collagen peptides are sourced from beef, making the bar unsuitable for vegetarians, vegans and anyone allergic to beef or other animal proteins.

Fitspo • 60 g

crunchy chocolate brownie protein bar

Dietary Supplements

Product Insights

The crunchy chocolate brownie protein bar is marketed as a high‑protein snack and falls within the protein‑foods group of the PNNS classification. It carries a NOVA 4 rating, indicating an ultra‑processed product, and its Nutri‑Score is not applicable because it is classified as a dietary supplement. Nutritionally, the 60 g serving delivers 20 g of protein and only 2 g of sugars, but it also contains 9.9 g of fat with 5 g of saturated fat and moderate salt, and includes dairy and beef‑derived collagen, which may be undesirable for vegans or those with related allergies.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Added Sugars0 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with the average protein‑bar profile (13.4 g sugars, 17.0 g fat, 7.2 g saturated fat, 5.5 g salt per 100 g), this bar offers substantially less sugar (3.3 g) and slightly lower total fat (16.5 g) while providing more protein (33.3 g) but a higher saturated‑fat level (8.3 g).

Ingredients

Milk protein 38%, chocolate glaze 19% (cocoa mass, cocoa butter, whole milk powder, humectant: maltitol, emulsifier: sunflower lecithin, natural vanilla flavour), soy crisps 12% (soy isolate, cocoa powder, salt), caramel (whole milk powder, humectant: maltitol, emulsifier: sunflower lecithin), high oleic sunflower oil, cocoa butter, vegetable glycerin, hydrolyzed collagen peptides (beef), soluble fiber (polydextrose), fat-reduced cocoa, natural flavourings, prebiotic: Steviol glycosides (Stevia plant).

84%

35%

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