Why is the Crispy Protein Bar classified as ultra‑processed (NOVA 4) and which additives does it contain?

The bar is labeled NOVA 4 because its formulation relies on refined ingredients such as maltitol, glycerin, cocoa butter, and various flavorings rather than whole foods; the only listed additives are glycerin (E422) used as a humectant and maltitol (E965) used as a sweetener.

How do the sugar and salt levels in this bar affect people with diabetes or hypertension?

With only 3.6 g of sugar per 100 g, the bar has a low glycemic impact, making it a safer choice for those managing blood glucose, while its 0.98 g of salt per 100 g is below the average for snack bars and therefore poses a modest risk for hypertension when consumed in moderation.

Is this protein bar suitable for vegan, keto, or gluten‑free diets?

No, the bar contains milk protein and soy, so it is not vegan; its carbohydrate content of 37.7 g per 100 g exceeds keto limits, and although it does not list gluten as an ingredient, it may contain trace gluten, making it unsuitable for strict gluten‑free diets.

Hej natural • 45 g

Crispy Protein Bar crunchy brownie

Sugary Snacks

Product Insights

The Crispy Protein Bar crunchy brownie is a 45 g snack marketed for bodybuilders and energy seekers, falling into the PNNS categories of sugary snacks and biscuits‑and‑cakes. It delivers 34.4 g of protein per 100 g while keeping sugar at 3.6 g and salt at 0.98 g, but its saturated fat reaches 8.9 g and it carries the ultra‑processed NOVA 4 label with additives such as glycerin (E422) and maltitol (E965). Because it is classified as a dietary supplement, a Nutri‑Score is not assigned, and the bar contains milk and soy allergens and may have trace gluten, peanuts, eggs, nuts and sesame.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal369 kcal

Fat14.5 g

Saturated Fat8.9 g

Carbohydrates37.7 g

Sugars3.6 g

Comparative Analysis

Compared with typical snack bars, this bar contains far less sugar and salt, about 20% less fat, but higher saturated fat and delivers over five times the protein.

Ingredients

Milcheiweiß, Süßungsmittel: Maltit, _Sojaprotein_, Feuchthaltemittel: Glycerin, Kakaobutter 8,3%, _Vollmilchpulver_, Wasser, Kakaomasse 4,8%, fettarmes Kakaopulver 2,4%, Emulgator: _Soja_ Lecithin, Salz, natürliche Aromen, Tapiokastärke. Kann Spuren von Gluten, Eier, Erdnüssen, Schalenfrüchten und Sesam enthalten.

84%

35%

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