Why is the Vendeenne sliced pure butter brioche classified as ultra-processed (NOVA 4) and what specific additives does it contain?

Because the product combines refined wheat flour, added sugar, reconstituted butter, multiple processing steps (levain, flavorings, thickening with carob flour) and is packaged in a single-use plastic bag, it falls into the ultra-processed NOVA 4 category. The only listed additive is E460 (cellulose), used as a gelling agent in the thickener.

How does the sugar and salt content in this brioche affect a diabetic or hypertensive diet?

The brioche provides 16.5 g of sugar per 100 g, which can cause rapid spikes in blood glucose and is therefore unsuitable for strict diabetic meal plans unless portion-controlled. Its 1.03 g of salt per 100 g adds about 410 mg of sodium, contributing to daily sodium intake and may aggravate hypertension; consumption should be limited for blood-pressure management.

Is the wheat gluten in this product a concern for people with celiac disease or gluten sensitivity?

The recipe contains 45 % wheat flour and an additional gluten ingredient, so it is not gluten-free. People with celiac disease or gluten sensitivity should avoid this brioche, as the gluten can trigger adverse reactions.

Intermarché, Itinéraire des Saveurs • 450 g

Brioche Vendéenne Tranchée Pur Beurre, Tressée à la Main, IGP

Sugary Snacks

Product Insights

The Vendeenne sliced pure butter brioche, a hand-tressed IGP pastry made in France, is sold in a 450 g plastic bag under the Intermarche Itineraire des Saveurs brand. Classified in the PNNS groups Sugary snacks and Pastries, it carries a Nutri-Score of E and a NOVA 4 ultra-processed rating, with 16.5 g of sugar, 8.6 g of saturated fat and 1.03 g of salt per 100 g, while also earning an Eco-Score of A thanks to its French origin and low-impact packaging. Its rich butter content and natural vanilla give a premium taste, but the high sugar, saturated fat and presence of egg, gluten and milk allergens make it unsuitable for low-sugar, low-fat or allergen-free diets and advisable only as an occasional treat.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal355 kcal

Fat13.5 g

Saturated Fat8.6 g

Carbohydrates50.8 g

Sugars16.5 g

Comparative Analysis

Compared with the average sweet pastry, this brioche has slightly lower sugar (16.5 g vs 16.63 g), saturated fat (8.6 g vs 8.76 g) and salt (1.03 g vs 1.94 g) per 100 g, while its energy content (approximately 360 kcal) is marginally below the category average of 376 kcal.

Ingredients

Farine de blé (France) 45%, ceuts frais, sucre, beurre concenire (domt lait ne 5 (soit 14 % en beurre reconstitué), levain (farine de blé, eau, sel, sirop de Sucre inverfi, rhun (dont gélifiant: cellulose), arôme naturel de vanille, levure, sel, urime noturel de fleur d'oranger, gluten de blé, épaississant: farine de groines de curoube

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.