Why is Chocolate Pillows classified as ultra‑processed (NOVA 4) and which additives does it contain?

The cereal is made from refined grains, added sugars, vegetable oils and multiple processed ingredients such as chocolate powder and whey, which qualify it as ultra‑processed; its label lists the emulsifier lecithins (E322) and the antioxidant tocopherol‑rich extract (E306) as the main additives.

How does the high sugar and moderate salt content in Chocolate Pillows affect diabetic or hypertensive diets?

With 32 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for strict diabetic meal plans, while its 0.62 g of salt per 100 g is lower than the average cereal but still contributes to overall sodium intake for hypertension management.

Is Chocolate Pillows suitable for vegan, gluten‑free, or nut‑free diets?

No. The formulation includes wheat flour (contains gluten), whole‑milk powder and whey (animal‑derived dairy) and hazelnuts, so it is neither vegan, nor gluten‑free, nor safe for people with nut allergies.

Golden Bridge • 750g

Chocolate Pillows

Cereals And Potatoes

Product Insights

Chocolate Pillows is a plant‑based breakfast cereal composed of rice semolina, wheat flour, oats, chocolate and various vegetable oils, placing it in the Breakfast cereals PNNS group. It carries a Nutri‑Score of D and is classified as ultra‑processed (NOVA 4), with a high sugar content of 32 g per 100 g, moderate fat (15 g) and relatively low fiber (5.5 g) and protein (6.6 g). The product does provide a source of dietary fiber and is Rainforest Alliance certified, but it also contains gluten, milk powder, nuts and several additives, which are important allergy considerations.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal448 kcal

Fat15 g

Saturated Fat3 g

Carbohydrates69 g

Sugars32 g

Comparative Analysis

Compared with the average breakfast cereal, Chocolate Pillows contains about double the sugar and 15 % more fat while offering less fiber and protein.

Ingredients

Semoule de riz 27 %, farine de blé 15 %, sucre, matières grasses végétales (tournesol, colza) en proportion variable, chocolat en poudre 10 % (sucre, cacao en poudre'), chocolat 5,4% (sucre, cacao en poudre¹, beurre de cacao'), amidon, son de blé, lactosérum en poudre, farine d'avoine 2,3%, lait entier en poudre, noisettes 1,2%, sel, émulsifiant : lécithines, arôme naturel, antioxydant: extrait riche en tocopherols. Traces éventuelles de soja et de fruits à coque (amandes, noisettes, noix, noix de cajou, noix de pécan, noix de macadamia, noix du Brésil, pistaches). 'Certifié Rainforest Alliance.

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