Why is the Pure Protein Protein bar classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The bar is made from isolated milk proteins, whey concentrates, hydrolyzed collagen and a range of industrial ingredients, which places it in the NOVA 4 category. Its additives include maltitol (E965), sucralose (E955), calcium carbonate (E170i), soy lecithin (E322), carrageenan (E407), disodium phosphate (E339ii) and glycerin (E422), among others.

Based on the ingredients, is this product suitable for strict diets such as vegan, keto, halal, or gluten‑free?

The bar is gluten‑free but not vegan because it contains milk protein isolate, whey proteins and butter. It is not keto‑friendly due to 32 g of carbohydrates per 100 g, and its suitability for halal consumers cannot be confirmed without specific certification.

Is the presence of peanuts in this protein bar a concern for individuals with peanut allergy?

Yes, peanuts are listed as an ingredient and are highlighted as an allergen, so anyone with a peanut allergy should avoid this product.

Pure protein

Protein bar

Sugary Snacks

Product Insights

The Pure Protein Protein bar is a high-protein snack classified among sugary snacks and biscuits-and-cakes, delivering 40 g of protein and only 4 g of sugars per 100 g. It falls into the PNNS group “Sugary snacks”, carries a non‑applicable Nutri‑Score, and is rated NOVA 4, reflecting its ultra‑processed nature but also its low sugar, low salt and substantial protein content. However, it contains 8 g of saturated fat, several food additives such as maltitol, sucralose and carrageenan, and common allergens including milk, peanuts and soy, which may be undesirable for some consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

low

Salt

low

Nutritional Values

Values per 100 g/ml

Energy Kcal380 kcal

Fat12 g

Saturated Fat8 g

Trans Fat0 g

Carbohydrates32 g

Comparative Analysis

Compared with the average snack bar, this protein bar contains far less sugar (4 g vs 28.98 g) and total fat (12 g vs 17.65 g), a similar level of saturated fat (8 g vs 7.8 g), dramatically lower salt (0.005 g vs 1.98 g), and roughly nine times more protein (40 g vs 6.33 g).

Ingredients

Protein blend (milk protein isolate, whey protein concentrate, whey protein isolate), chocolate flavored coating (maltitol, fractionated palm kernel oil, whey protein concentrate, cocoa [processed with alkali], calcium carbonate, natural flavors, soy lecithin, sucralose), caramel layer (maltitol syrup, nonfat dry milk, heavy cream [cream, milk, cellulose gel, milk solids, cellulose gum], water, milk protein concentrate, palm kernel oil, butter, disodium phosphate, caramel, natural flavor, soy lecithin, carrageenan), hydrolyzed collagen, glycerin, water, peanuts, natural flavors, soy crisps (soy protein isolate, tapioca starch, salt), sucralose, almond butter.

84%

35%

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