Why is Taste The Difference Multiseed Half Bloomer classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The bread is labelled NOVA 4 because it contains several refined and treated ingredients such as fortified wheat flour, malted wheat flakes, invert sugar syrup, and a flour‑treatment agent (Ascorbic Acid, E300). These processing steps, together with added sugars and multiple grain‑derived flours, push the product into the ultra‑processed category.

How does the sugar and salt content of this bread affect people with diabetes or hypertension?

With 3.6 g of sugar and 1.3 g of salt per 100 g, the loaf has lower sugar and salt than many comparable breads, making it a reasonable option in controlled portions for diabetics and those managing blood pressure, but the presence of 2.5 g of added sugars means it should still be consumed in moderation.

Is this bread safe for consumers with soy or gluten allergies?

No, the ingredient list includes soy flour and both wheat and rye flours, so the product is not suitable for individuals with soy allergy or gluten intolerance, including those with celiac disease.

Sainsbury Taste the Difference • 400g

Taste The Difference Multiseed Half Bloomer

Cereals And Potatoes

Product Insights

Taste The Difference Multiseed Half Bloomer is an organic multiseed bread from Sainsbury's Taste the Difference range, classified in the cereal and bread group. It carries a Nutri‑Score of B and falls into NOVA group 4, indicating an ultra‑processed product with added sugar syrup, malted flours and a flour‑treatment agent (E300). The loaf offers relatively low sugars (3.6 g), low saturated fat (0.5 g) and high fibre (6.7 g), but contains moderate total fat (6.9 g), added sugars (2.5 g) and allergens such as gluten and soy.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal187 kcal

Energy789 kJ

Fat6.9 g

Saturated Fat0.5 g

Cholesterol0 g

Comparative Analysis

Compared with the average values for similar breads, this multiseed half‑bloomer contains less sugar (3.6 g vs 4.8 g), less saturated fat (0.5 g vs 1.4 g) and lower salt (1.3 g vs 4.0 g), but its total fat is higher (6.9 g vs 5.5 g) while providing more fibre (6.7 g vs 5.4 g) and slightly less protein (9 g vs 10 g) per 100 g.

Ingredients

Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Rye Flour, Sunflower Seeds (5.0%), Millet Seeds (4.5%), Brown Linseed (4.5%), Pearl Barley (3.5%), Yeast, Invert Sugar Syrup, Oat Flour (1.5%), Malted Wheat Flakes, Salt, Pumpkin Seeds (1.0%), Rapeseed Oil, Poppy Seed (0.5%), Soya Flour, Fermented Wheat Flour, Malted Barley Flour, Malted Wheat, Malted Wheat Flour, Flour Treatment Agent: Ascorbic Acid.

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