Why is Madagascan Vanilla Custard classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product is labelled NOVA 4 because it includes several industrial ingredients such as a flavouring blend, tapioca starch, cornflour and a concentrated vanilla extract, all of which are added during manufacturing rather than being whole foods, making the overall formulation highly processed.

How does the sugar and saturated‑fat content in Madagascan Vanilla Custard affect a diabetic or hypertensive diet?

The high sugar level (11.4 g per 100 g) can cause rapid blood‑glucose spikes, which is problematic for diabetes management, while the elevated saturated‑fat content (8.3 g per 100 g) may raise LDL cholesterol and increase cardiovascular risk, a concern for people monitoring blood pressure or heart health.

Is the pasteurised free‑range egg yolk in this custard a concern for people with egg allergies?

Yes, the custard contains pasteurised free‑range egg yolk, which is a recognized egg allergen; individuals with egg allergy should avoid this product as it may trigger allergic reactions.

Sainsbury's Taste the Difference, Sainsbury's • 500 gm

Madagascan Vanilla Custard

Fat And Sauces

Product Insights

Madagascan Vanilla Custard is a dairy‑based dessert classified in the Fat and sauces group, offering a rich vanilla flavour from Madagascan vanilla extract and a creamy texture derived from whole milk and whipping cream. It carries a Nutri‑Score of D and falls into NOVA group 4, reflecting its ultra‑processed status and the presence of added sugar, flavouring, and starches that push its saturated fat to 8.3 g per 100 g. Nutritionally, the custard provides 193 kcal, 13.4 g fat and 3.1 g protein per 100 g, but its sugar (11.4 g) and saturated fat are substantially higher than typical desserts, while salt is low and fibre is minimal.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

moderate

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal193 kcal

Fat13.4 g

Saturated Fat8.3 g

Trans Fat0 g

Cholesterol0 g

Comparative Analysis

Compared with average dessert values, this custard contains more sugar (11.4 g vs 10.95 g), more total fat (13.4 g vs 12.01 g) and dramatically higher saturated fat (8.3 g vs 2.14 g), while offering lower salt, lower fibre, slightly lower carbohydrates and higher protein per 100 g.

Ingredients

British Whole Cows' Milk, British Whipping Cream (29%) (Cows' Milk), Sugar, Pasteurised Free Range Egg Yolk, Tapioca Starch Madagascan Vanilla Extract, Cornflour, Flavouring, Madagascan Vanilla Seeds Allergy advice:

84%

35%

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Frequently Asked Questions

Everything you need to know about Madagascan Vanilla Custard.

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