Why is Nutri Grain Soft Baked Breakfast Bars classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It receives a NOVA 4 rating because its formulation relies heavily on refined ingredients, added sugars, isolated fibers, and a long ingredient list that includes processing aids and flavorings. The bar contains additives such as E322 (soy lecithin), E330 (citric acid), E341 II (dicalcium phosphate), E401 (sodium alginate), E407 (carrageenan), E412 (guar gum), E460 (cellulose), E461 (methylcellulose) and E471 (mono‑ and diglycerides), among others.

How does the sugar and salt content of this breakfast bar affect people with diabetes or high blood pressure?

With 32.4 g of sugar per 100 g, the bar can cause rapid blood‑glucose spikes, making it unsuitable for tight glycemic control; the 0.95 g of salt per 100 g exceeds typical low‑sodium recommendations and may contribute to raised blood pressure, so diabetic or hypertensive individuals should limit or avoid it.

Is the whey ingredient in this product a concern for vegans or people with dairy allergies?

Yes, the bar lists whey as an ingredient, which is a milk‑derived protein; it therefore is not vegan and can trigger reactions in individuals with dairy allergies, while the soy lecithin also poses a potential allergen for soy‑sensitive consumers.

Kellogg's • 64 bars - 2.36kg

Nutri Grain Soft Baked Breakfast Bars

Breakfast Bar

Product Insights

Nutri Grain Soft Baked Breakfast Bars are a Kellogg's product sold at Costco that provide 351 kcal per 100 g with moderate fat (9.5 g) and protein (5.4 g) but a high sugar level (32.4 g) and notable salt (0.95 g). The bar carries a Nutri‑Score of D and is classified as ultra‑processed (NOVA 4), containing several additives and allergens such as wheat gluten, soy, and whey. While it includes whole‑grain oats and a vitamin blend, the elevated sugar content and presence of non‑vegan ingredients limit its suitability for low‑sugar or vegan diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal351 kcal

Fat9.5 g

Saturated Fat1.4 g

Carbohydrates67.6 g

Sugars32.4 g

Comparative Analysis

Compared with typical breakfast bars, this product has higher sugar (32.4 g vs 27.4 g) and salt (0.95 g vs 0.54 g) but slightly lower fat and saturated fat, delivering marginally fewer calories.

Ingredients

WHOLE GRAIN OATS, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE), VITAMIN B2 [RIBOFLAVIN], FOLIC FOLIC ACID), SOYBEAN OIL, WHOLE WHEAT FLOUR, DEXTROSE, FRUCTOSE, SUGAR, CALCIUM CARBONATE, VEGETABLE GLYCERIN, INVERT SUGAR, WHEY, SOLUBLE CORN FIBER, CELLULOSE, SALT, NATURAL FLAVOR, POTASSIUM BICARBONATE, VITAMIN BLEND (SALT, NIACINAMIDE, VITAMIN B1 [THIAMIN HYDROCHLORIDE), VITAMIN B6 [PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 [RIBOFLAVIN], LAVIN), VITAMIN D3, VITAMIN B12), WHEAT BRAN, MONO - AND DIGLYCERIDES, SOY LECITHIN, WHEAT GLUTEN, CARRAGEENAN, IRON, GUAR GUM, FILLING: INVERT SUGAR, CORN SYRUP, VEGETABLE GLYCERIN, SUGAR, STRAWBERRY PUREE CONCENTRATE, MODIFIED FOOD STARCH, SODIUM CITRATE, VEGETABLE JUICE (COLOR), SODIUM ALGINATE, NATURAL FLAVOR, CITRIC ACID, DICALCIUM PHOSPHATE, METHYLCELLULOSE, LEMON JUICE CONCENTRATE, WHOLE GRAIN OATS, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN B2 [RIBOFLAVIN), FOLIC ACID), SOYBEAN OIL, WHOLE WHEAT FLOUR, DEXTROSE, FRUCTOSE, SUGAR, CALCIUM CARBONATE, VEGETABLE GLYCERIN, INVERT SUGAR, WHEY, SOLUBLE CORN FIBER, CELLULOSE, SALT, NATURAL FLAVOR, POTASSIUM BICARBONATE, VITAMIN BLEND (SALT, NIACINAMIDE, VITAMIN B1 [THIAMIN HYDROCHLORIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 [RIBOFLAVIN), VITAMIN D3, VITAMIN B12)., WHEAT BRAN, MONO - AND DIGLYCERIDES, SOY LECITHIN, WHEAT GLUTEN, CARRAGEENAN, IRON, GUAR GUM, FILLING: INVERT SUGAR, CORN SYRUP, VEGETABLE GLYCERIN, SUGAR, BLUEBERRY PUREE CONCENTRATE, MODIFIED FOOD STARCH, SODIUM ALGINATE, NATURAL FLAVOR, CITRIC ACID, SODIUM CITRATE, VEGETABLE JUICE FOR COLOR, METHYLCELLULOSE, DICALCIUM PHOSPHATE, LEMON JUICE CONCENTRATE, APPLE JUICE CONCENTRATE., WHOLE GRAIN OATS, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE), VITAMIN B2 [RIBOFLAVIN), FOLIC ACID), SOYBEAN OIL, WHOLE WHEAT FLOUR, DEXTROSE, FRUCTOSE, SUGAR, CALCIUM CARBONATE, VEGETABLE GLYCERIN, INVERT SUGAR, WHEY, SOLUBLE CORN FIBER, CELLULOSE, SALT, NATURAL FLAVOR, POTASSIUM BICARBONATE, CINNAMON, VITAMIN BLEND (SALT, NIACINAMIDE, VITAMIN B1 [THIAMIN HYDROCHLORIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 [RIBOFLAVIN), VITAMIN D3, VITAMIN B12), WHEAT BRAN, MONO - AND DIGLYCERIDES, SOY LECITHIN, WHEAT GLUTEN, CARRAGEENAN, IRON, GUAR GUM, FILLING: INVERT SUGAR, CORN SYRUP, VEGETABLE GLYCERIN, APPLE PUREE CONCENTRATE, SUGAR, SODIUM ALGINATE, MODIFIED FOOD STARCH, SODIUM CITRATE, LEMON JUICE CONCENTRATE, METHYLCELLULOSE, CITRIC ACID, DICALCIUM PHOSPHATE, CINNAMON.

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.