Why is Plus classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The NOVA 4 label applies because the cereal undergoes multiple industrial steps, including extrusion, sweetening, and the addition of flavorings, malt extract and preservatives. Its additive list includes glycerine (E422) used as a humectant and pectin (E440) as a vegetable gum, alongside added sugars and flavor compounds.

How does the sugar and salt content in Plus affect a diabetic or hypertensive diet?

With 20.9 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for strict diabetic control. The salt level of 0.52 g per 100 g is moderate but still contributes to daily sodium intake, which may be a concern for people managing high blood pressure.

Based on its ingredients, is Plus suitable for strict diets like vegan, gluten‑free, or low‑carb?

Plus is vegan because it contains no animal‑derived ingredients, but it is not gluten‑free due to whole grain wheat and wheat bran. Its carbohydrate content of 70.5 g per 100 g makes it unsuitable for low‑carb or keto diets.

Uncle Tobys • 756g

Plus

Cereals And Potatoes

Product Insights

Plus is a plant‑based breakfast cereal classified in the Cereals and potatoes group, offering whole grain wheat, corn and fruit pieces that provide 11.3 g of fiber per 100 g. It carries a Nutri‑Score of C and is placed in the ultra‑processed NOVA 4 category, reflecting the presence of added sugars, flavorings and additives such as glycerine (E422) and pectin (E440). While the cereal is low in fat and salt, its high sugar level (20.9 g per 100 g) and moderate protein (7 g per 100 g) limit its suitability for low‑sugar or high‑protein dietary goals.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy1490 kJ

Fat1.5 g

Saturated Fat0.4 g

Carbohydrates70.5 g

Sugars20.9 g

Comparative Analysis

Compared with the average breakfast cereal, Plus contains significantly more sugar and fiber, less fat and salt, slightly lower protein, and a comparable energy content.

Ingredients

Whole Grain _Wheat_ (47%), Corn, Fruits [Sweetened Cranberries (Cranberries (5.5%), Sugar, Humectant (Glycerine), Sunflower Oil), Blueberry Fruity Pieces (Blueberries (1.5%), Sugar, Dextrose, Humectant (Glycerine), Lemon Juice Concentrate, Vegetable Gum (Pectin), Rice Flour, Wheat _Fibre_)], Sugar, _Wheat_ Bran, Oat Fibre, Salt, Flavour, Malt Extract (_Barley_).

84%

35%

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