Unilever, Brylcreem • 150 mL
24/7 Mega Hold
Product Insights
The 24/7 Mega Hold hair gel from Brylcreem delivers a strong, all‑day hold using a base of water and polymeric film‑formers such as Polyacrylate02 Crosspolymer, C10‑30 Alkyl Acrylate Crosspolymer and Acrylates, which create a firm, non‑tacky texture. The formula also includes functional agents like triethanolamine, PEG‑40 hydrogenated castor oil and a fragrance, which add stability and scent but can cause irritation on sensitive scalps. However, it contains several synthetic additives, including benzophenone‑3, diazolidinyl urea, the colorants CI 42051 and E‑type dyes (E1503, E927, E927b), which raise concerns for users seeking natural or vegan‑friendly products.
Comparative Analysis
Positioned as a high‑hold styling gel, 24/7 Mega Hold targets consumers who need long‑lasting firmness and a glossy finish, distinguishing itself with a polymer‑rich formula and a marketed 24‑hour hold claim.
Ingredients
Water, Polyacrylate02 Crosspolymer, Triethanolamine, PEG-40 Hydrogenated Castor Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Diazolidinyl Urea, Perfume, Trisodium Ehylenediamine Disuccinate, Sodium Melhylparaben, Benzophenone-3, CI 42051
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Frequently Asked Questions
Everything you need to know about 24/7 Mega Hold.
