Unilever, Brylcreem • 150 mL
Wet Look
Product Insights
Wet Look is a 150 mL plastic-tube hair gel from Brylcreem (Unilever) that delivers a strong hold and high-shine wet appearance for styled hair. Its formula combines water, a polymer blend of VP, methacrylamide and vinyl imidazole copolymer, and Polysorbate 20 to create lasting stiffness, while fragrance, parabens (sodium methylparaben, benzophenone-4 sodium ethylparaben), triethanolamine and diazolidinyl urea may irritate sensitive scalps or trigger allergies. Manufactured in Indonesia and sold through Watsons outlets in Malaysia, the gel is intended for occasional styling and is not formulated as a vegan or fragrance-free product.
Comparative Analysis
Targeting consumers who want a high-hold, glossy wet-look finish, Wet Look differentiates itself with a polymer-based hold system and the trusted Brylcreem brand, positioning it in the premium segment of hair-gel styling products.
Ingredients
Water, Polysorbate 20, Triethanolamine, VP/Methacrylamide/Vinyl Imidazole Copolymer, Glyceninm Carbomer, Diazolidinyl Urea, Perfume, Trisodium Ethylenediamine Disuccinate, Sodium Methylparaben, Benzophenone-4 Sodium Ethylparaben, CI 42051, CI 16255
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Frequently Asked Questions
Everything you need to know about Wet Look.
