Why is Krackjack classified as ultra‑processed (NOVA 4) and which additives does it contain?

Because it is made from refined wheat flour, refined palm oil, and includes multiple industrial ingredients such as raising agents (E‑500, E‑503, E‑341), acidity regulators (E‑270, E‑296), flour‑treatment agents (E‑223, E‑1100, E‑1101), an emulsifier (diacetyl tartaric and fatty‑acid esters of glycerol) and artificial flavourings, it meets the criteria for a NOVA 4 ultra‑processed food.

How do the sugar and salt levels in Krackjack affect people with diabetes or hypertension?

Krackjack contains about 17 g of sugar per 100 g, which can cause rapid blood‑glucose spikes, and a moderate amount of salt that may contribute to elevated blood pressure; therefore, individuals with diabetes or hypertension should limit its consumption.

Is the gluten in Krackjack a problem for people with celiac disease or wheat allergy?

Yes. The primary ingredient is refined wheat flour, which contains gluten, and the product also lists milk as an allergen, making it unsuitable for anyone with celiac disease, wheat intolerance, or a milk allergy.

Parle • 28.35gm

Krackjack

Sugary Snacks

Product Insights

Krackjack is a sweet biscuit from Parle, classified under sweet snacks, biscuits, and crackers. It falls within the ‘Sugary snacks’ and ‘Biscuits and cakes’ PNNS groups, carries a NOVA 4 ultra‑processed label, and lacks a Nutri‑Score, featuring moderate fat and salt but high sugar and saturated fat. While it provides a quick source of carbohydrates, the presence of gluten, milk, palm oil, and several additives (E‑numbers) raises concerns for allergens, health and environmental sustainability.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal489 kcal

Fat19.9 g

Saturated Fat9.4 g

Cholesterol0 g

Carbohydrates70.5 g

Comparative Analysis

Krackjack’s sugar content (≈17 g per 100 g) is lower than the category average of 28.98 g, while its fat and salt levels are moderate and close to the average values of 17.65 g fat and 1.98 g salt per 100 g.

Ingredients

REFINED WHEAT FLOUR (MAIDA), REFINED OILS (PALM AND PALMOLEIN), SUGAR (17%), RAISING AGENTS [ 503 (ii), 500 (ii),341 (i) ], INVERT SUGAR SYRUP, IODISED SALT (0.9%), YEAST, ACIDITY REGULATORS [ 270, 296 ], FLOUR TREATMENT AGENTS [223, 1101 (ii), 1100(i) ], EMULSIFIER OF VEGETABLE ORIGIN [DIACETYLTARTARIC AND FATTY ACID ESTERS OF GLYCEROL ] CONTAINS ADDED FLAVOURS (ARTIFICIAL FLAVOURING SUBSTANCES - VANILLA, BUTTER).

84%

35%

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