Why is Kurkure Masala Munch classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Because it is made from refined cereal flours, added vegetable oils, a complex seasoning blend and several food‑industry additives; the label lists five additives – E296 (sorbic acid), E330 (citric acid), E334 (tartaric acid), E414 (gum acacia) and E631 (disodium inosinate) – which are typical of ultra‑processed foods.

How does the sugar and salt content in this snack affect people with diabetes or hypertension?

The snack contains only 1 g of sugar per 100 g, so it does not significantly raise blood glucose, but its 2.23 g of salt (≈ 900 mg sodium) is relatively high and can contribute to elevated blood pressure, making it unsuitable for strict hypertensive diets.

Is the sesame seed ingredient in Kurkure Masala Munch a concern for consumers with sesame allergy?

Yes; sesame oil is part of the vegetable‑oil blend and sesame seeds are listed among the allergens, so anyone allergic to sesame should avoid this product.

Kurkure, PepsiCo • 41.5g

Kurkure Masala Munch

Salty Snacks

Product Insights

Kurkure Masala Munch is an Indian spiced corn‑based snack marketed by Kurkure (PepsiCo) and sold in 41.5 g plastic packets. It belongs to the salty‑snacks PNNS group, carries a Nutri‑Score of E and is classified in NOVA group 4, reflecting its ultra‑processed nature, with 34.7 g fat, 15.6 g saturated fat, 2.23 g salt and only 1 g sugars per 100 g. The formulation includes five listed additives (E296, E330, E334, E414, E631) and contains allergens such as milk, nuts, sesame seeds, soy and sulphites, as well as palm‑derived oil.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

high

Sugars

low

Salt

high

Nutritional Values

Values per 100 g

Energy Kcal558 kcal

Fat34.7 g

Saturated Fat15.6 g

Trans Fat0.10 g

Carbohydrates55.2 g

Comparative Analysis

Compared with the average salty‑snack profile, Kurkure Masala Munch provides substantially more total and saturated fat, considerably less sugar, and a slightly lower salt level.

Ingredients

Cereal Products(61%)(Rice Meal(42%),Corn Meal(19%),Edible vegetable oil(palmolein,sesame oil),*Seasoning(~spices and condiments,iodised salt,maltodextrin,sugar,black salt,acidity regulators(330,296,334),tomato powder,hydrolysed soy protein,flavour(natiral and nature identitical flavouring substances),Dxtrose,emulsfier(414),milk solids,edibile starch,flavour enhancers(627&631)),Gram meal(3%) *as flavouring agent . ~contains onion and garlic

84%

35%

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