Why is 50 50 Gol Maal classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The product undergoes extensive refinement of wheat flour, addition of refined palm and palm‑olein oils, and includes multiple processing aids such as raising agents, emulsifiers (E322, E471), a dough conditioner (E223), an improver (E1101) and colour (E102), all of which are hallmarks of ultra‑processed foods, leading to its NOVA 4 classification.

How does the sugar and saturated fat content in this product affect a diabetic or heart‑health diet?

With 21.8 g of sugar and 11.2 g of saturated fat per 100 g, the bar can cause rapid blood‑glucose spikes and raise LDL cholesterol, making it unsuitable for strict diabetic control or for diets aimed at reducing cardiovascular risk.

Is the milk present in 50 50 Gol Maal a problem for people with lactose intolerance or milk allergy?

Yes, the ingredient list includes milk solids, which contain lactose and dairy proteins; this makes the product unsuitable for those with lactose intolerance or a milk allergy and also means it is not vegan.

Britannia

50 50 Gol Maal

Sugary Snacks

Product Insights

50 50 Gol Maal is a sweet biscuit bar sold in India by Britannia and belongs to the sugary snacks and biscuits & cakes categories. Its nutritional profile per 100 g delivers 508 kcal, 23.2 g fat (including 11.2 g saturated), 21.8 g sugars, 1.15 g salt and 6.4 g protein, placing it in the ultra‑processed NOVA 4 group and giving it a Nutri‑Score of E due to high fat, saturated fat and sugar levels. While it provides modest protein and is vegetarian, it contains several additives such as emulsifiers E322, E471, colour E102 and palm‑derived fats, and includes milk solids, which may concern health‑focused or vegan consumers.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal508 kcal

Fat23.2 g

Saturated Fat11.2 g

Monounsaturated Fat9 g

Polyunsaturated Fat2.5 g

Comparative Analysis

Compared with the average sweet snack, this bar contains less sugar and salt but considerably more fat, saturated fat, calories and carbohydrates, while providing virtually no fiber.

Ingredients

REFINED WHEAT FLOUR (MAIDA), REFINED PALM & PALMOLEIN OIL, SUGAR (20.5%), RAISING AGENTS (503(ii), 500(ii) & 341(i)), CUMIN BLACK (KALONJI) (0.9%), IODISED SALT, INVERT SUGAR SYRUP, MILK SOLIDS, EMULSIFIERS [322(1) & 4711, NATURE IDENTICAL FLAVOURING SUBSTANCES, DOUGH CONDITIONER (223), IMPROVER [1101(i)] AND COLOUR (102).

84%

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