Why is Jimjam 57 g classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The biscuit is made from refined wheat flour, refined palm oil, added sugars and multiple processing aids, which places it in the ultra‑processed NOVA 4 category. Its additive list includes colour (E122), emulsifiers (E322, E471), acidity regulators (E330, E331), gelling agent (E440), raising agents (E500, E503), and other stabilisers.

How does the sugar content in Jimjam affect a diabetic or hypertensive diet?

With 32.9 g of sugar per 100 g, the biscuit can cause rapid blood‑glucose spikes, making it unsuitable for most diabetic meal plans, while its low salt level does not add extra risk for hypertension but the high sugar still advises limited consumption.

Is Jimjam suitable for vegan, gluten‑free, or halal diets?

Jimjam is not vegan because it contains milk, it is not gluten‑free due to wheat flour, and it is not certified halal as it uses dairy and may contain animal‑derived emulsifiers; therefore it does not meet the criteria for these specific dietary restrictions.

Britannia • 57 g

Jimjam 57g (57)

Sugary Snacks

Product Insights

Jimjam 57 g (57) is a sweet biscuit marketed under the Sugary snacks and Biscuits and cakes groups, and it carries a vegetarian label. It receives a Nutri-Score of D and is classified as ultra-processed (NOVA 4), containing high levels of sugars (32.9 g per 100 g) and saturated fat (9.5 g per 100 g), while its salt content is low. The biscuit includes wheat, milk and soy allergens, uses refined palm oil, and bears several food additives (e.g., E122, E322, E471, E331, E440, E500, E503), which may be a concern for health‑conscious consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal483 kcal

Fat19 g

Saturated Fat9.5 g

Carbohydrates73 g

Sugars32.9 g

Comparative Analysis

Compared with typical biscuits, its sugar (32.9 g) and saturated fat (9.5 g) per 100 g exceed the category averages of 28.98 g sugar and 7.8 g saturated fat, while its salt content is low.

Ingredients

REFINED WHEAT FLOUR (MAIDA), SUGAR (24%), REFINED PALM OIL & INTERESTERIFIED VEGETABLE FAT, INVERT SUGAR SYRUP, DEXTROSE, MILK PRODUCTS (MILK SOLIDS & SWEETENED CONDENSED MILK), EDIBLE MAIZE STARCH, MALTODEXTRIN, FRUIT PRODUCTS (0.7%) (APPLE JUICE CONCENTRATE, BANANA POWDER & PLUM JUICE CONCENTRATE), IODISED SALT, EMULSIFIERS [322(i) & 471], RAISING AGENTS [503(ii) & 500(ii)], NATURE IDENTICAL AND ARTIFICIAL (MIXED FRUIT, VANILLA & BUTTER) FLAVOURING SUBSTANCES, ACIDITY REGULATORS (330 & 331), GELLING AGENT (440) AND COLOUR (122). (Numbers in brackets as per International Numbering System) CONTAINS WHEAT, MILK AND SOYA. ydrate-73g, of which Total 31 Total Fat-19g/141 no unsaturated fatty acids-7.29 fss Lic. No. 10015 100120260N For Mfg unit address & Lic. No. read the last two characters of CWALIOR 474005, MADHYA PRADESH Lic. No. the "Lot No. and see address panel. 06-1.8. MANGHARAM FOODS 01129

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