Colgate • 40 ML
Colgate Serúm Purple white
Product Insights
Colgate Serúm Purple White is a 40 ml whitening toothpaste that combines glycerin, hydrated silica and a purple hue to deliver stain‑removing action while maintaining a smooth, non‑dry feel. The formula also includes PEG‑12, fragrance, benzyl alcohol and synthetic colorants (CI 17200, CI 42090), which some users with sensitive gums or a preference for minimal additives may find concerning. Overall, it targets consumers seeking a visibly brighter smile through a gel‑based, silica‑abrasive system, but potential irritants and non‑vegan ingredients limit its suitability for those with strict oral‑care sensitivities.
Comparative Analysis
Positioned as a premium whitening toothpaste, Colgate Serúm Purple White differentiates itself with a purple‑colored serum and a silica‑based abrasive blend that promises enhanced stain removal compared with standard fluoride gels.
Ingredients
. INGREDIENTS: Glycerin, Aqua, Hydrated Silica, PEG-12, Aroma, Potassium Hydroxide, Benzyl Alcohol, Xanthan Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Saccharin, Cellulose Gum, Eugenol, Limonene, CI 17200, CI 42090.
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Frequently Asked Questions
Everything you need to know about Colgate Serúm Purple white.
