Colgate Total Whitening

Colgate Total Whitening is a 75 ml toothpaste marketed for daily use that combines 1450 ppm fluoride, arginine, and hydrated silica to clean teeth and help prevent cavities. The formulation also includes zinc oxide and zinc citrate for plaque control and a mild flavor, while the arginine may help reduce dentin sensitivity. However, the product contains common surfactants such as sodium lauryl sulfate and preservatives like benzyl alcohol, as well as the synthetic dye CI 74160, which may cause irritation for sensitive mouths.