Colgate • 100 ml
Whitening
Product Insights
Colgate Whitening toothpaste comes in a 100 ml tube with a green-dot label and a paper-plastic packaging design. The formula blends silica and calcium carbonate abrasives with sodium monofluorosphate to help remove surface stains while delivering fluoride protection for enamel. It also contains sodium lauryl sulfate, fragrance, and low-level allergens such as cinnamal, eugenol and limonene that may irritate sensitive mouths, and its mixed paper-plastic tube is only partially recyclable.
Comparative Analysis
Within the competitive toothpaste segment, Colgate Whitening differentiates itself by pairing dual abrasives (silica and calcium carbonate) with fluoride (sodium monofluorophosphate) for stain removal and cavity protection, while its scent and SLS-based foaming set it apart from low-suds, SLS-free alternatives.
Ingredients
Calcium Carbonate, Aqua, Sorbitol, Sodium Lauryl Sulfate, Hydrated Silica, Aroma, Sodium Monofluorophosphate, Cellulose Gum, Magnesium Aluminum Silicate, Sodium Carbonate, Benzyl Alcohol, Sodium Saccharin, Sodium Bicarbonate, Cinnamal, Eugenol, Limonene.
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Frequently Asked Questions
Everything you need to know about Whitening.
