
Product Insights
Total dentifrice by Colgate is a 75 ml toothpaste designed for daily oral hygiene. Its formula combines 1450 ppm sodium fluoride with arginine, zinc oxide, zinc citrate and calcium pyrophosphate to protect against cavities, reinforce enamel, and reduce plaque, while glycerin and hydrated silica provide a smooth texture and mild cleaning action. However, the toothpaste also contains sodium lauryl sulfate, fragrance ingredients such as linalool, and synthetic dyes (CI 73360, CI 74160), which can cause irritation or allergic reactions in some individuals.
Comparative Analysis
In the competitive toothpaste market, Colgate Total distinguishes itself by offering a multi-action blend of fluoride, arginine and zinc, positioning it as a premium all-in-one oral-care solution.
Ingredients
Glycerin, Hydrated Silica, Aqua, Calcium Pyrophosphate, Sodium Lauryl Sulfate, Arginine, Aroma, Cellulose Gum, Zinc Oxide, Poloxamer 407, Zinc Citrate, Tetrasodium Pyrophosphate, Xanthan Gum, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Phosphoric Acid, Hydroxypropyl Methylcellulose, Sucralose, Benzyl Alcohol, Linalool, CI 73360, CI 74160. Contains: Sodium Fluoride Total Fluoride content: 1450 ppm
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Frequently Asked Questions
Everything you need to know about Total dentifrice.







