
Product Insights
The product is a 75 ml tube of Colgate Total toothpaste, a fluoride-based oral care gel formulated with glycerin, hydrated silica, and sodium fluoride at 1450 ppm to help prevent cavities and remove plaque. It also contains sodium lauryl sulfate, fragrance ingredients such as linalool, and sweeteners that may irritate sensitive mouths or cause reactions in fragrance-sensitive individuals. Overall, the formula offers effective cleaning and cavity protection but includes common surfactants and additives that can be harsh for some users.
Comparative Analysis
In the competitive toothpaste market, Colgate Total stands out by delivering a high fluoride concentration (1450 ppm) together with abrasive hydrated silica for plaque removal, positioning it above basic non-fluoride gels while matching the active ingredient profile of most premium cavity-protecting toothpastes.
Ingredients
Glycerin, Hydrated Silica, Aqua, Calcium Pyrophosphate, Sodium Lauryl Sulfate, Arginine, Aroma, Cellulose Gum, Zinc Oxide, Poloxamer 407, Zinc Citrate, Tetrasodium Pyrophosphate, Xanthan Gum, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Phosphoric Acid, Hydroxypropyl Methylcellulose, Sucralose, Benzyl Alcohol, Linalool, CI 73360, CI 74160. Contains: Sodium Fluoride Total Fluoride content: 1450 ppm
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Frequently Asked Questions
Everything you need to know about Total dentifrice.







