Why is HJÄLTEROLL cocoa classified as a processed food (NOVA 3) and what specific additives does it contain?

It is placed in NOVA 3 because it is made from refined grains, added oils and sweeteners rather than being a single‑ingredient product, and the only listed additive is the antioxidant E306 (tocopherol) used in the sunflower oil.

Is HJÄLTEROLL cocoa suitable for vegan or gluten‑free diets?

All ingredients are plant‑based, so the cereal is vegan, but it contains oat and spelt wheat flakes and may have cross‑contamination with rye and barley, making it unsuitable for a strict gluten‑free diet.

Is the palm kernel oil used in this cereal a concern for sustainability?

Palm kernel oil comes from oil‑palm fruit and its cultivation is associated with deforestation and biodiversity loss; although only a small amount (about 0.5 % of the product) is present, its inclusion raises sustainability concerns despite the Rainforest Alliance certification for other ingredients.

IKEA • 400g

HJÄLTEROLL cocoa

Cereals And Potatoes

Product Insights

HJÄLTEROLL cocoa is a plant‑based breakfast cereal (Muesli) from IKEA, belonging to the “Cereals and potatoes” and “Breakfast cereals” groups. It carries a Nutri‑Score of C and is classified in the NOVA 3 processing category; per 100 g it provides 415 kcal, 14 g fat (3.6 g saturated), 12 g protein, 3.9 g sugars and 0.11 g salt, offering high protein and low sugar but a relatively high fat and calorie content. The formulation lists gluten‑containing grains, traces of milk, soy and sesame, includes palm kernel oil (a sustainability concern), and is certified by the Rainforest Alliance.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

low

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal415 kcal

Fat14 g

Saturated Fat3.6 g

Carbohydrates50 g

Sugars3.9 g

Comparative Analysis

Compared with the average breakfast cereal, HJÄLTEROLL cocoa contains less sugar and salt and more protein, but higher fat and calories.

Ingredients

Wholegrain oat flakes' (61%). oligofructose syrup, wholegrain spelt wheat flakes? (9%), sunflower oil (sunflower oil, antioxidant [E306]), coconut chips³ (3 %), cocoa powder (1.9 %), freeze - dried strawberries' (1 %), freeze-dried raspberries (1 %), palm kernel oil, concentrated apple juice, salt. May contain rye, barley, soybeans, milk and sesame. Orgin: EU and non-EU, "Origin: EU, "Origin: non-EU "Origin: non-EU, Rainforest Alliance Certified.

84%

35%

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