Why is Energy drink with melon flavor classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The drink includes carbonated water, added sugars, citric acid, sodium citrate, a black‑carrot plant extract for colour, ammonia caramel, flavourings, caffeine, glucuronolactone, and a vitamin blend (niacin, pantothenic acid, pyridoxine, riboflavin, vitamin B12, biotin). These numerous manufactured and non‑nutritive ingredients place it in the ultra‑processed NOVA 4 category.

How does the sugar and salt content of this drink affect people with diabetes or hypertension?

With 10.9 g of sugar and 0.2 g of salt per 100 g (27.3 g sugar per 250 ml), the beverage can cause rapid blood‑glucose spikes and increase sodium intake, so diabetics and individuals with high blood pressure should limit or avoid it.

Based on its ingredients, is this energy drink suitable for vegan, keto, halal, or gluten‑free diets?

All listed components are plant‑based or synthetic, making the drink vegan and gluten‑free, but the presence of added sugars and a modest amount of caffeine makes it unsuitable for strict keto, and halal suitability cannot be confirmed without detailed sourcing information for the flavourings and colourants.

Hell • 250 ml

Енергийна напитка с вкус на диня

Beverages

Product Insights

The product is a 250 ml melon‑flavoured energy drink marketed under the Hell brand and produced in Hungary. It belongs to the PNNS group 'Sweetened beverages', carries a Nutri‑Score of E and is classified in the ultra‑processed NOVA 4 category, reflecting its high added‑sugar content (10.9 g per 100 g) and inclusion of several food‑industry additives such as colourants, flavourings and acidity regulators. While it provides no fat, protein or fibre and contains modest sodium (0.2 g per 100 g), the overall nutritional profile is poor due to the high sugar level, added caffeine and synthetic vitamins, making it a low‑quality beverage for regular consumption.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 ml

Energy Kcal46 kcal

Fat0 g

Saturated Fat0 g

Trans Fat0 g

Cholesterol0 g

Comparative Analysis

Compared with the average energy drink, this melon‑flavoured beverage contains about 31 % less sugar, 43 % less salt and roughly half the calories per 100 g.

Ingredients

Вода, захар, киселина (лимонена киселина), въглероден диоксид (мин, 0,3%), регулатор на киселинност (натриеви цитрати), оцветяващ растителен екстракт (концентрат от черен морков), ароматизанти, кофеин (0,04%), оцветител (амониев карамел), витамини [витамин В3 (ниацин), витамин В5 (пантотенова киселина), витамин В6 (пиридоксин), витамин В2 (рибофлавин), витамин В12,(кобаламин)], глюкоронолактон, инозитоЛ,

84%

35%

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