Why is Hell classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

NOVA 4 covers foods made largely from industrial substances and additives; Hell contains refined sugar, citric acid, carbon dioxide for carbonation, caramel colour, flavourings and added caffeine, all of which are manufactured ingredients that place the product in the ultra‑processed category.

Is Hell suitable for vegan or vegetarian consumers?

The drink’s label lists many plant‑derived ingredients, but several components such as taurine and some flavourings have an uncertain vegan status, so the product is considered vegan‑status‑unknown and may not fully meet strict vegetarian or vegan criteria.

Does the caramel colour used in Hell pose any health concerns?

Hell uses caramel colour, a common food additive (often E150d); it is approved for use and generally regarded as safe, although it can contain trace amounts of 4‑Methylimidazole, a compound some consumers choose to avoid.

HELL

Hell

Beverages

Product Insights

Hell is a carbonated energy drink marketed by the Hell brand, classified under the "Beverages" and "Sweetened beverages" groups. It carries a Nutri‑Score of B and is listed as NOVA group 4, indicating an ultra‑processed formulation that includes carbon dioxide (E290), citric acid (E330), caramel colour and flavourings. Per 100 g it provides 33 kcal, 0.5 g of sugar, 0.5 g of fat (0.1 g saturated), and 0.2 g of salt, while an estimate suggests added sugars could be as high as 73 g, reflecting a mixed nutritional picture.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal33 kcal

Fat0.5 g

Saturated Fat0.1 g

Carbohydrates7.4 g

Sugars0.5 g

Comparative Analysis

Compared with the average soda, this Hell energy drink contains far less sugar (0.5 g vs 15.71 g per 100 g), lower fat and salt, and provides only about a third of the typical energy content.

Ingredients

Ană: zahar; acid (acid citric): dioxid de carbon (min Informații nutritionale/100ml: 0,3%); taurină (0.38% substanța de reglaro a aciditatii (citrati de sodiu), cafeina Energie (0,05%): aroma: colorant caramel amoniu); vitamine niacina (B3) acid Gräsime cantotenic (B5), piridoxină (B6), riboflavina (B2), cobalamina (B12)], CONŢINUT din care acizi graşi săturati Cg RIDICAT DE CAFEINA.

84%

35%

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