Why is Extra special 4 sliced brioche burger buns classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Because it contains refined wheat flour, added sugars, butter, milk powder, egg powder and multiple additives such as emulsifiers (E472e, E481, E471), a preservative (calcium propionate, E282) and a colour (carotenes, E160a), the bun meets the criteria for an ultra‑processed food and is placed in NOVA group 4.

How does the sugar and salt content in this brioche bun affect a diabetic or hypertensive diet?

The bun provides 8.4 g of sugar and 0.6 g of salt per 100 g; for people managing diabetes the sugar adds to total carbohydrate intake and should be counted, while the moderate salt level is lower than many snack breads but may still need to be limited for hypertension.

Based on the ingredient list, is this brioche bun suitable for a vegan, gluten‑free, or keto diet?

The ingredient list includes wheat flour, butter, milk and egg, so the product is not vegan, not gluten‑free and is unsuitable for a strict keto regimen that limits carbs; it may fit a conventional omnivore diet but not specialized low‑carb or plant‑based plans.

Asda • 4

Extra special 4 sliced brioche burger buns

Sugary Snacks

Product Insights

The Extra special 4 sliced brioche burger buns belong to the sugary‑snacks and pastries group, offering 301 kcal, 9 g protein and 2.3 g fiber per 100 g. They receive a Nutri‑Score of C and are classified as NOVA 4, indicating an ultra‑processed product with several additives such as emulsifiers, a preservative and a colourant. While the bun provides less sugar, fat, saturated fat and salt than average sweet snack breads, it still contains wheat, milk, egg and added sugars, so it is not suitable for vegan or gluten‑free diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal301 kcal

Fat6.9 g

Saturated Fat3.5 g

Carbohydrates50 g

Sugars8.4 g

Comparative Analysis

Compared with the average sweet snack bread, this brioche bun contains about half the sugar (8.4 g vs 16.6 g), less than half the fat (6.9 g vs 17.3 g) and salt (0.6 g vs 1.9 g), while delivering more protein (9 g vs 7.1 g).

Ingredients

Fortified Wheat Flour (_Wheat_ Flour, Calcium Carbonate, Iron, Niacin (B3), Thiamin (B1)), Water, Sugar, Unsalted Butter 6% (_Milk_), Skimmed _Milk_ Powder, Free Range Whole _Egg_ Powder (1%), Yeast, Spirit Vinegar, Salt, _Soya_ Flour, Emulsifiers (Mono - and Diacetyl Tartaric Acid Esters of Mono - and Diglycerides of Fatty Acids, Sodium Stearoyl-2-Lactylate, Mono - and Diglycerides of Fatty Acids), Palm Fat, Sunflower Oil, Pea Protein, Preservative (Calcium Propionate), Potato Protein, Rapeseed Oil, Broad Bean Protein, Flavouring, Flour Treatment Agent (Ascorbic Acid), Dextrose, Maltodextrin, Maize Starch, Colour (Carotenes).

84%

35%

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