Why is Kellogg's Treasure Chocolate Hazelnut Cereal classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The cereal is made by industrial extrusion of refined wheat and corn flours, then coated with a sugary chocolate‑hazelnut layer that uses palm oil, refined sugars, colorants (E160 carotenoids and E160b rouge), antioxidants (E304i and E307), and an emulsifier (sunflower lecithin). These highly refined ingredients and processing steps place it in the ultra‑processed NOVA 4 category.

How does the high sugar content in Kellogg's Treasure Chocolate Hazelnut Cereal affect a diabetic or hypertensive diet?

With 26 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for people managing diabetes, and while its salt level (0.94 g) is lower than average, the overall high carbohydrate load may still contribute to increased blood pressure over time if consumed in excess.

Is the hazelnut paste in Kellogg's Treasure Chocolate Hazelnut Cereal a concern for people with nut allergies?

Yes. The product includes hazelnut paste (0.5 % of the formulation) and lists hazelnuts among its allergens, so anyone with a tree‑nut allergy should avoid it.

Kellogg's • 750 g

Céréales Trésor Kellogg's Chocolat Noisettes

Cereals And Potatoes

Product Insights

Kellogg's Treasure Chocolate Hazelnut Cereal is a ready-to-eat breakfast cereal that falls under the Breakfast cereals PNNS group. It carries a Nutri-Score of E and is classified as ultra-processed (NOVA 4), containing refined wheat and corn flours, added sugars, palm-derived vegetable oils, colorants (E160, E160b), antioxidants (E304i, E307), and emulsifiers, while being labelled vegetarian, halal and kosher. Nutritionally, the product is high in sugars (26 g per 100 g) and offers moderate fat, low salt (0.94 g), modest fiber (3.6 g), and is fortified with vitamins and iron, but also contains gluten, milk and hazelnut allergens.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal456 kcal

Fat16 g

Saturated Fat4.5 g

Carbohydrates69 g

Sugars26 g

Comparative Analysis

With 26 g of sugar per 100 g, almost double the average 14 g for breakfast cereals, while only 0.94 g of salt (about half the typical 1.8 g) and 3.6 g of fiber (well below the 8.3 g average), this cereal is markedly sweeter and less fibrous than the usual market offering.

Ingredients

Farines de céréales(53%)(BLÉ, BLÉ complet, Maïs), Fourrage goût chocolat NOISETTES (Sucre, Huiles végétales (Palme, Tournesol, Colza) en proportions variables, Chocolat (3.5%)(Sucre, Pâte de cacao), Sirop de glucose, Maltodextrine, Cacao maigre en poudre, Petit-LAIT en poudre, LAIT écrémé en poudre, Purée de NOISETTES (0.5%), Emulsifiant(Lécithine de tournesol), Arôme naturel), Sucre, Sel, Colorants(Caroténoïdes, Rocou), Antioxydants(Palmitate d'ascorbyle, Alpha-tocophérol). Vitamines et Minéraux: Vitamines (Niacine, B6, B2, B1, Acide folique, B12) et Fer.

84%

35%

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