Why is Fruit Loaf classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The product contains multiple industrial ingredients such as emulsifiers (E471, E481), a preservative (E202), a synthetic colour (E127), acidity regulators (E300, E330), and thickeners (E415, E466), which place it in the NOVA 4 ultra‑processed category.

How does the high sugar content in Fruit Loaf affect a diabetic diet?

With 34.2 g of sugars per 100 g, the loaf can cause rapid blood‑glucose spikes, so people managing diabetes should limit or avoid it and consider lower‑sugar alternatives.

Is the soy flour in Fruit Loaf a concern for individuals with soy allergy?

Yes, soy flour is a known allergen; anyone with a soy allergy should avoid this product because it contains soy protein.

irwins • 400g

Fruit Loaf

Cereals And Potatoes

Product Insights

Fruit Loaf is a plant-based bread-type product classified in the Cereals and potatoes / Bread groups and carries no Nutri-Score label. Per 100 g it provides 342 kcal, 5.7 g fat (1 g saturated), 6.3 g protein, 3.1 g fiber and 34.2 g sugars, meaning it is relatively high in sugar and low in protein and fiber compared with typical breads. The loaf falls into the ultra-processed NOVA 4 category and contains several additives such as emulsifiers (E471, E481), a preservative (E202), a colour (E127), acidity regulators (E300, E330) and thickeners (E415, E466).

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Nutritional Values

Values per 100 g

Added Sugars2.8 g

Fruits & Vegetables41.3 %

Comparative Analysis

Energetically it is close to the average bread (342 kcal vs 349 kcal), but its sugar content (34.2 g) is about seven times higher than the typical 4.8 g, while its salt (1.5 g) and saturated fat (1 g) are well below the averages of 3.9 g and 1.4 g respectively.

Ingredients

Sultanas (32%), Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Mixed Peel (4%) (Orange Peel, Glue-fructose syrup, Sugar, Lemon Peel, Acidity Regulator (Citric Acid)), Rapeseed Oil, Glace Cherries (3%) (Cherries, Glucose-fructose syrup, Sugar, Acidity Regulator (Citric Acid), Preservative (Potassium Sorbate), Colour (Erythrosine)), Invert Sugar Syrup, Dextro Yeast, Salt, Emulsifiers (Mono - and diglycerides of fatty acids, Sodium stearoyl-2-lactylate), Wheat Gluten, Soya Flour, Thickeners (Sodium carboxy methyl cellulose, Xanthan gum), Flour Treatment Agent (Ascorbic Acid). ALLERGY ADVICE: For allergens, including cereals containing gluten, see ingredients in bold. Suitable for vegetarians.

84%

35%

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