Why is Curiously Cinnamon classified as ultra‑processed (NOVA 4) and which additives does it contain?

It is labelled NOVA 4 because the cereal is made from refined wheat and rice flours, added sugars and undergoes extrusion cooking; the ingredient list also shows industrial additives such as sunflower lecithin (emulsifier), tocopherols (antioxidant), annatto (E160b colour) and barley malt extract, all typical of ultra‑processed foods.

How does the high sugar content of Curiously Cinnamon affect a diabetic diet?

With 25 g of sugars per 100 g (about 7.5 g per 30 g serving), the cereal can cause a rapid rise in blood glucose, so it is not suitable as a regular choice for people managing diabetes unless consumed in very small portions and balanced with protein or fibre.

Is Curiously Cinnamon suitable for a vegan or gluten‑free diet?

All listed ingredients are plant‑derived, making the product vegan, but because it contains whole‑grain wheat it is not gluten‑free and must be avoided by anyone with celiac disease or gluten intolerance.

Nestlé • 375g

curiously cinnamon

Cereals And Potatoes

Product Insights

Curiously Cinnamon is a plant‑based, extruded breakfast cereal from Nestlé, sold in 375 g cardboard‑box packs at Sainsbury’s Local. It carries a Nutri‑Score of D and falls in the ultra‑processed NOVA 4 group, offering 124 kcal per 30 g serving, 22.1 g carbs of which 7.5 g are sugars, 0.245 g salt, 2.8 g fat (including 0.3 g saturated), 1.8 g protein and 1.7 g fibre, which means the product is high in sugar, moderate in salt and low in protein and fibre. The cereal contains gluten, is fortified with iron and a range of B‑vitamins, and includes additives such as sunflower lecithin, tocopherols, annatto colour and barley malt extract.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal412 kcal

Fat9 g

Saturated Fat1 g

Carbohydrates73.4 g

Sugars24 g

Comparative Analysis

Compared with the average breakfast cereal (14.1 g sugars, 8.9 g fat, 2.5 g saturated fat, 1.8 g salt per 100 g), Curiously Cinnamon provides about 25 g sugars and 9.3 g fat, while its salt (0.82 g), saturated fat (1 g) and fibre (5.7 g) are below the category averages.

Ingredients

Whole Grain Wheat (37.3%), Rice Flour (28.1%), Sugar, Sunflower Oil, Glucose Syrup, Calcium Carbonate, Maize Starch, Salt, Cinnamon (0.3%), Emulsifier: Sunflower Lecithin, Antioxidant: Tocopherols, Roasted Barley Malt Extract, Natural Flavouring, Colour: Annatto Norbixin, Iron, Vitamin B3, B5, D, B6, B1, B2, B9. ALLERGY ADVICE: For allergens, including cereals containing gluten, see ingredients in bold. May also contain Milk, Peanuts and other Nuts.

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