Why is 50/50 Bread classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The loaf undergoes multiple industrial steps such as dough treatment, addition of emulsifiers, preservatives and vitamin C, which places it in the ultra-processed NOVA 4 category; its additive list includes emulsifiers E471 and E472e, the preservative calcium propionate (E282) and ascorbic acid (E300).

How does the sugar and salt content in 50/50 Bread affect a diabetic or hypertensive diet?

With 3.5 g of sugars per 100 g, the bread is lower in sugar than many sliced loaves, but it still contributes carbohydrates that must be counted in a diabetic meal plan, while its 0.95 g of salt is moderate and should be limited for hypertension, making occasional consumption advisable.

Based on its ingredient list, is 50/50 Bread suitable for a vegan diet?

All primary ingredients, wheat flour, wholemeal wheat flour, water, yeast, salt, vinegar, vegetable oils, soy flour, and the listed additives, are plant-derived, so the product is effectively vegan, although a few additives are flagged as "maybe" vegan, so strict vegans may wish to verify the source of the emulsifiers.

Kingsmill

50/50 Bread

Cereals And Potatoes

Product Insights

50/50 Bread is a sliced, plant-based sandwich loaf produced by Kingsmill and belongs to the Cereals and potatoes (Bread) family. It earns a Nutri-Score of B and is classified as ultra-processed (NOVA 4), containing 2.3 g fat, 0.5 g saturated fat, 3.5 g sugars and 0.95 g salt per 100 g, with 9.2 g protein and 4.9 g fiber. The bread offers relatively low sugar and fat compared with typical sliced breads, but its moderate salt level, presence of gluten, soy and four food additives (e471, e472e, e282, e300) may be concerns for some consumers.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal235 kcal

Fat2.3 g

Saturated Fat0.5 g

Carbohydrates41.9 g

Sugars3.5 g

Comparative Analysis

Compared with the average sliced bread, 50/50 Bread provides lower sugar (3.5 g vs 4.79 g), lower fat (2.3 g vs 5.52 g), lower saturated fat (0.5 g vs 1.4 g), lower salt (0.95 g vs 3.95 g) and fewer calories (235 kcal vs 349 kcal) per 100 g.

Ingredients

wheat flour (34%) (with calcium, iron, niacin (b3) and thiamin (b1)), wholemeal wheat flour (34%), water, yeast, salt, vinegar, emulsifiers: e471, e472e, vegetable oils (rapeseed, sustainable palm), soya flour, preservative: calcium propionate (added to inhibit mould growth), flour treatment agent: ascorbic acid (vitamin c)

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.