Why is Seeds And Grains Our Dough classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The bread is classified as ultra‑processed because it combines refined wheat flour, added sugars, vegetable oils, a blended seed mix and a flour‑treatment agent; the only listed additive is ascorbic acid (E300), and the formulation also includes sustainable palm oil.

How does the sugar and salt content in this product affect people managing diabetes or hypertension?

With 3.5 g of sugar and 0.9 g of salt per 100 g, the loaf supplies modest carbohydrate and low sodium, making it acceptable in small portions for diabetic or hypertensive diets but it should still be counted within daily sugar and salt limits.

Is this loaf suitable for a strict vegan diet despite containing palm oil and other additives?

All ingredients are plant‑based, so the loaf is technically vegan, although it contains palm oil, which some vegans avoid for environmental reasons; otherwise there are no animal‑derived components.

Warburtons

Seeds And Grains Our Dough

Cereals And Potatoes

Product Insights

Seeds And Grains Our Dough is a whole-grain seeded bread made with wheat flour, a seed mix (sesame, linseed, sunflower, millet and poppy), yeast and a small amount of vegetable oils, including sustainable palm oil. It falls into the cereal and bread group, carries a Nutri-Score of B and a NOVA level 4, delivering 11.3 g of protein and 5 g of fiber per 100 g while keeping sugars at 3.5 g and saturated fat low at 0.75 g. The product is ultra-processed, contains the additive ascorbic acid (E300) and added sugars, and includes allergens such as gluten, sesame and soy, which may be concerns for sensitive consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g/ml

Added Sugars0 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with the average store‑bread, this loaf provides less sugar (3.5 g vs 4.8 g per 100 g), slightly lower fat (5 g vs 5.5 g), markedly lower salt (0.9 g vs 4 g), and higher protein (11.3 g vs 9.9 g) while offering a similar amount of fiber.

Ingredients

Wheat Flour with Calcium, Iron, Niacin (B3) and Thiamin (B1)] and Wholemeal Wheat Flour, Water, Seed Mix (9%) (Sesame Seed, Brown Linseed, Sunflower Seed, Millet Seed, Poppy Seed), Yeast, Malted Wheat Flakes (4%), Sourdough (3%) (Water, Fermented Rye Flour, Salt), Malted Barley Flour, Wheat Gluten, Sugar, Vegetable Oils (Rapeseed and Sustainable Palm), Salt, Soya Flour, Caramelised Sugar, Fermented Wheat Flour, Flour Treatment Agent: Ascorbic Acid (Vitamin C). SUITABLE FOR VEGANS AND VEGETARIANS ALLERGY ADVICE

84%

35%

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