Bird's • 350 g
Original Custard powder
Product Insights
Original Custard powder is a vegetarian dessert mix primarily composed of maize starch, with added salt, annatto colour (E160b) and flavoring, and it falls under the pnns_groups category 'Fat and sauces'. It carries a Nutri-Score of B and is classified as ultra-processed (NOVA 4), offering low fat and very low salt (0.15 g per 100 g) but delivering moderate sugar (about 9.5 g per 100 g) and a small amount of protein. While it provides a quick thickening solution for desserts, its high processing level and the presence of a colour additive and unspecified flavoring may be concerns for clean-label consumers.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with the average dessert mix, this custard powder contains less than a tenth of the typical salt (0.15 g vs 5.02 g), slightly lower sugar (9.5 g vs 10.9 g), virtually no fat, and a higher protein content (3.1 g vs 2.1 g), resulting in a lower overall energy level.
Ingredients
Maize Starch, Salt, Colour (Annatto Norbixin), Flavouring.
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Frequently Asked Questions
Everything you need to know about Original Custard powder.
