Based on its formula, is this shampoo safe for sensitive or dry scalps?

The presence of sodium laureth sulfate, fragrance and a synthetic dye can be irritating for highly sensitive or dry scalps, though moisturizing agents like glycerin, panthenol and fruit extracts help reduce dryness; therefore it is generally suitable for normal scalp types but may cause discomfort for very sensitive users.

What is the role of panthenol in the Fruit & Vitamin Shampoo?

Panthenol, also known as provitamin B5, penetrates the hair shaft, improves moisture retention, adds shine and helps reduce breakage, contributing to smoother, healthier‑looking hair.

Can this shampoo be used daily, and does it contain any controversial ingredients?

The shampoo is designed for daily use, but it contains sodium laureth sulfate, fragrance and the synthetic color CI 15985, which are considered controversial by some consumers due to potential irritation and environmental concerns.

elkos HAIR • 500 ml

Frucht & Vitamin Shampoo

Hair

Product Insights

The Fruit & Vitamin Shampoo is a 500 ml daily shampoo that blends fruit extracts from kiwi, papaya and pineapple with panthenol, glycerin and niacinamide to deliver a fresh scent and added shine to hair. Its cleansing system relies on sodium laureth sulfate, cocamidopropyl betaine and sodium chloride, which provide strong foam but can be drying or irritating for very sensitive scalps. The formula also includes fragrance, a synthetic yellow dye (CI 15985) and preservative sodium benzoate, which may trigger irritation in some users, and the vegan status of the product is not confirmed.

Comparative Analysis

Positioned as a fruit-infused, vitamin-rich shampoo for everyday use, its unique selling point is the combination of kiwi, papaya and pineapple extracts with panthenol for added moisture and shine, while its conventional surfactant base keeps it in the mainstream price segment.

Ingredients

INGREDIENTS: AQUA, SODIUM LAURETH SULFATE, SODIUM CHLORIDE, COCAMIDOPROPYL BETAINE, GLYCERIN, CITRIC ACID, SODIUM BENZOATE, PARFUM, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, TETRASODIUM GLUTAMATE DIACETATE, PANTHENOL. GLYCOL DISTEARATE, NIACINAMIDE, ACTINIDIA DELICIOSA FRUIT EXTRACT, CARICA PAPAYA FRUIT EXTRACT, ANANAS SATIVUS FRUIT EXTRACT, COCAMIDE MEA, POTASSIUM SORBATE, LACTIC ACID, SODIUM HYDROXIDE, SODIUM SULFATE, CI 15985.

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