Based on its formula, is this shampoo safe for sensitive, acne‑prone, or dry scalp/hair?

The shampoo contains potent surfactants (Sodium Laureth Sulfate, Cocamidopropyl Betaine) and added fragrance, which can be drying or irritating for sensitive or acne‑prone scalps; users with dry or delicate hair may prefer a milder, fragrance‑free alternative.

What is the specific role and benefit of hydrolyzed keratin in this shampoo?

Hydrolyzed keratin supplies short chains of protein that can temporarily coat hair fibers, helping to reduce breakage, improve elasticity and give a smoother, fuller appearance after each wash.

What is the recommended frequency of use for this shampoo, and does it contain any controversial chemicals?

Most users apply the shampoo 2–3 times per week or daily if needed; the formula includes controversial ingredients such as Sodium Laureth Sulfate, synthetic fragrance, and colorants CI 15985 and CI 47005, which some consumers avoid due to irritation or environmental concerns.

Henkel, Schauma • 2 x 400ml

Frucht & Vitamin Shampoo

Hair

Product Insights

Frucht & Vitamin Shampoo is a 2 × 400 ml plastic‑bottled hair cleanser that combines strong surfactants such as Sodium Laureth Sulfate and Cocamidopropyl Betaine with conditioning agents like hydrolyzed keratin, panthenol and fruit extracts from pomegranate and goji. The formulation also includes fragrance, synthetic colorants (CI 15985, CI 47005) and several preservatives, which may irritate sensitive scalps. While the vitamin‑rich extracts aim to strengthen and moisturise hair, the high surfactant load and added fragrance position it as a conventional rather than a gentle or natural shampoo.

Comparative Analysis

Targeted at mainstream hair‑care shoppers, this fruit‑and vitamin‑infused shampoo differentiates itself with keratin and panthenol actives, yet competes with other mass‑market shampoos that often emphasize milder surfactants or entirely natural formulations.

Ingredients

Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Keratin, Glycine, Panthenol, Punica Granatum Fruit Extract, Lycium Barba rum Fruit Extract, Prunus Armeniaca Kernel Oil, Disodium Cocoamphodiacetate, Glycol Distearate, PEG-7 Glyceryl Cocoate, Sodium Benzoate, Citric Acid, Cocamide MEA, Laureth-4, PEG-40 Hydrogenated Castor Oil, Parfum, Propylene Glycol, Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Polyquaternium-10, Glycerin, Limonene, CI 15985, CI 47005

84%

35%

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