Is Frucht & Vitamin Shampoo suitable for sensitive or dry scalp?

The formula combines strong detergents (sodium laureth sulfate, cocamidopropyl betaine) and fragrance, which can be drying or irritating for very sensitive or dry scalps, but it also includes soothing agents like panthenol, hydrolyzed keratin and fruit extracts that may provide some comfort; a patch test is recommended before regular use.

What is the role of hydrolyzed keratin in this shampoo?

Hydrolyzed keratin supplies small protein fragments that can bind to the hair cuticle, helping to repair damage, improve elasticity and increase shine, thereby giving the hair a healthier appearance.

How often should this shampoo be used and does it contain any controversial ingredients?

It is generally safe for daily or every-other-day use on normal hair, but the presence of sodium laureth sulfate, fragrance (parfum), limonene and preservatives such as sodium benzoate may be considered harsh by some consumers; those with sensitivities may limit use to a few times per week.

Henkel, Schauma, Schwarzkopf & Henkel • 400 ml

Frucht & Vitamin Shampoo

Hair

Product Insights

Frucht & Vitamin Shampoo is a 400 ml fruit-infused, vitamin-rich shampoo from Henkel's Schauma and Schwarzkopf lines, formulated with common cleansing surfactants such as sodium laureth sulfate and cocamidopropyl betaine. It also contains conditioning and nourishing ingredients like hydrolyzed keratin, panthenol, pomegranate and goji fruit extracts, and apricot kernel oil that aim to strengthen hair and add shine. However, the product includes fragrance, limonene, sodium benzoate and other synthetic additives that may irritate sensitive scalps, and its vegan status is unclear due to animal-derived keratin.

Comparative Analysis

Positioned in the hair-care market as a vibrant, fruit-and-vitamin shampoo, it differentiates itself from ordinary cleansers by offering colorants (CI 15985, CI 47005), fragrant fruity notes, and added protein-boosting ingredients such as hydrolyzed keratin and panthenol for added strength and shine.

Ingredients

Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Keratin, Glycine, Panthenol, Punica Granatum Fruit Extract, Lycium Barba rum Fruit Extract, Prunus Armeniaca Kernel Oil, Disodium Cocoamphodiacetate, Glycol Distearate, PEG-7 Glyceryl Cocoate, Sodium Benzoate, Citric Acid, Cocamide MEA, Laureth-4, PEG-40 Hydrogenated Castor Oil, Parfum, Propylene Glycol, Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Polyquaternium-10, Glycerin, Limonene, CI 15985, CI 47005

84%

35%

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