
Product Insights
Custard Creams are sweet, filled biscuits marketed as a snack and belong to the sugary‑snacks and biscuits‑and‑cakes groups. They deliver 500 kcal per 100 g, with 23 g of fat (including 11.5 g saturated fat), 27.7 g of sugars and 0.41 g of salt, earning a Nutri‑Score of E and a NOVA 4 classification, indicating an ultra‑processed product high in energy and sugar. The formulation contains gluten from wheat flour and milk‑derived whey, and includes palm oil and several additives, which raise concerns for gluten‑intolerant consumers and for sustainability‑focused shoppers.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with the typical sweet snack, Custard Creams contain slightly less sugar but markedly more fat (23 g vs 17.6 g), saturated fat (11.5 g vs 7.8 g) and calories (≈500 kcal vs 418 kcal), while their salt level is well below the average.
Ingredients
Biscuit [Wheat Flour (Wheat Flour, Calcium Carbonate, Niacin, Iron, Thiamin), Vegetable Oils (Palm Oil, Rapeseed Oil), Sugar, Wheat Starch, Raising Agents: Sodium Carbonates, Ammonium Carbonates; Whey Powder (Milk), Salt, Flavouring], VANILLA FLAVOUR FILLING (24%) [Sugar, Vegetable Oils (Palm Oil, Palm Kernel Oil), Dextrose, Wheat Starch, Flavouring, Colour: Carotenes].
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Frequently Asked Questions
Everything you need to know about Custard Creams.











