Why is the Protein Bar classified as ultra-processed (NOVA 4) and what specific additives does it contain?

It receives a NOVA 4 rating because the formulation includes added sweeteners, emulsifiers, flavorings and isolated protein isolates that undergo multiple industrial processing steps, and the declared additives are E322 (lecithins), E422 (glycerol) and E965 (maltitol).

Is this protein bar suitable for a vegan, keto, or gluten-free diet?

No – it contains milk protein, so it is not vegan; it includes barley malt extract and possible gluten, so it is not gluten-free; while sugar is low, the total carbohydrate level is not low enough for a strict keto diet, making it unsuitable for keto.

Is the soy protein in this product a concern for people with soy allergies?

Yes – soy protein is listed as an ingredient and is flagged as an allergen, so anyone allergic to soy should avoid this bar.

Joyfuel

Barre protéine

Sugary Snacks

Product Insights

Joyfuel's Protein Bar is marketed as a protein bar and falls under the PNNS categories 'Sugary snacks' and 'Biscuits & cakes', while also being listed as a dietary-supplement snack. It is an ultra-processed product (NOVA 4) that delivers protein from milk and soy but contains low sugar, moderate total fat and salt, and a high proportion of saturated fat, and it includes collagen hydrolysate for extra protein. It carries three food additives (E322 lecithins, E422 glycerol, and E965 maltitol), is not assigned a Nutri-Score (not applicable for dietary supplements), and lists milk, soy and gluten among its allergens.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal369 kcal

Comparative Analysis

Compared with the typical sugary snack, this bar provides far less sugar, about the same total fat, higher saturated fat and a comparable amount of salt per 100 g.

Ingredients

23% chocolat au LAIT avec édulcorant (édulcorant: maltitol, beurre de cacao, poudre de LAIT entier, pate de cacao, émulsifiant: lecithines, arôme naturel de vanille), protéines de LAIT, humectant: glycerol, hyinlysat de collagène, eau, 4,8% billettes de SOJA (protéine de SOJA, amidon de tapioca, extrait de malt d'ORGE (GUITEN), sel), chocolat blanc avec édulcorant (édulcorant: maltitol, beurre de cacao, poudre de LAIT entier, émulsifiant lecithines arôme naturel de vanille), 3,9% noix de coco séchée râpée, fibre de maïs soluble, fibres alimentaires: polycetose, huile de tournesol, arômes, arôme naturel. PEUT CONTENIR DES TRACES D'AUTRES CÉRÉALES CONTENANT DULCITEN DADACHIDE ET DE EDITE

84%

35%

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